The advertising cookbook : smarter ways to find and keep customers / Philip Slater.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1 SLA (Browse shelf(Opens below))	1	Available		A324817B

Previous								Next
Previous	659.1 SHE Controversies in contemporary advertising /	659.1 SIN Images incorporated : advertising as industry and ideology /	659.1 SIN Advertising, the media and globalisation : a world in motion /	659.1 SLA The advertising cookbook : smarter ways to find and keep customers /	659.1 SUG The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /	659.1 TES Testimonial advertising in the American marketplace : emulation, identity, community /	659.1 TUR The daily you : how the new advertising industry is defining your identity and your worth /	Next

Includes index.

Cover subtitle: Myths, traps, truths, tips for aspiring advertisers.

"How to find and keep customers"--Spine.

Machine converted from AACR2 source record.

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