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Slater, Philip J., 1944-

The advertising cookbook : smarter ways to find and keep customers / Philip Slater. - 300 pages : illustrations ; 20 cm

Includes index. Cover subtitle: Myths, traps, truths, tips for aspiring advertisers. "How to find and keep customers"--Spine.

ISBN: 0473111187 9780473111182

Source: Essential Management Ltd, PO Box 58010, Whitby 5245, Porirua, N.Z. ; essman@xtra.co.nz

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

Dewey Class. No.: 659.1