Adland : a global history of advertising / Mark Tungate.

Includes bibliographical references (pages 269-271) and index.

1. Pioneers of persuasion -- The origins of advertising -- An industry takes shape -- Early advertising agencies -- Arrow to the future -- The Hopkins approach -- Lasker's second choice -- 2. From propaganda to soap -- The legacy of J. Walter Thompson -- An onomatopoeic agency -- Rubicam versus the Depression -- New sights, new sounds -- The end of the beginning -- 3. Madison Avenue aristocracy -- A British advertising agency in New York -- The science of selling -- 4. Creative revolutionaries -- Thinking small -- Murderers' row -- The revolution will be televised -- 5. The Chicago way -- An unhurried start -- Quite a character -- Cornflakes and cowboys -- The international era -- Life after Leo -- 6. The Brit pack -- The British hot shop -- Blockbusters in the basement -- Lowe and beyond -- The master planner -- A smashing agency -- The Saatchi saga begins -- Mrs. Thatcher's ad agency -- 7. Eighties extravagance -- The Saatchi saga continues -- Jeans genius from BBH -- The gentleman copywriter -- The buccaneers of Venice Beach -- '1984' and the Super Bowl factor -- 8. The French connection -- The father of French advertising -- The man who said 'Non' -- Provocation and impact -- The house that Jacques built -- TBWA : absolutely European -- The seeds of disruption -- 9. European icons -- The graphic world of Armando Testa -- Copywriting, Italian style -- Blood, sweaters and tears -- The German conundrum -- 10. Media spins off -- The 24-carat idea of Gilbert Gross -- From barter to Zenith -- Turning back the clock -- 11. Consolidation incorporated -- Omnicom : The Big Bang -- WPP : wired to the world -- Interpublic : the horizontal ladder -- Publicis : readjusting the compass -- Havas : child of the information age -- 12. Japanese giants -- A short history of Dentsu -- Advertising haiku-style -- Soccer and Shiseido -- The challenger agency -- 13. The alternatives -- Amsterbrand -- Professional radicals -- Far from the Madison crowd -- Driving branded content -- 14. Dotcom boom and bust -- 15. Latin spirit -- The boys from Brazil 1 : Washington Olivetto -- The boys from Brazil 2 : Marcello Serpa -- The reign of Spain -- 16. International outposts -- Australia's favourite admen -- 17. Shooting stars -- From pop to soda -- 18. Controversy in Cannes -- The man behind Cannes -- Counting the cost -- 19. New frontiers -- Asian creativity -- And so to China -- 20. The agency of the future -- Shape-shifting giants.

"Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future."--Publisher description.

Machine converted from AACR2 source record.