MARC details
| 000 -LEADER |
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| fixed length control field |
04891cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211129144649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070713s2007 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007016432 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749448377 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749448370 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(DLC) 2007016432 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)124157736 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
OCoLC |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5823 |
| Item number |
.T83 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.109 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tungate, Mark, |
| Dates associated with a name |
1967- |
| Relator term |
author. |
| 9 (RLIN) |
421879 |
| 245 10 - TITLE STATEMENT |
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| Title |
Adland : |
| Remainder of title |
a global history of advertising / |
| Statement of responsibility, etc. |
Mark Tungate. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Ad land |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Philadelphia : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 278 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 269-271) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Pioneers of persuasion -- |
| -- |
The origins of advertising -- |
| -- |
An industry takes shape -- |
| -- |
Early advertising agencies -- |
| -- |
Arrow to the future -- |
| -- |
The Hopkins approach -- |
| -- |
Lasker's second choice -- |
| Miscellaneous information |
2. |
| Title |
From propaganda to soap -- |
| -- |
The legacy of J. Walter Thompson -- |
| -- |
An onomatopoeic agency -- |
| -- |
Rubicam versus the Depression -- |
| -- |
New sights, new sounds -- |
| -- |
The end of the beginning -- |
| Miscellaneous information |
3. |
| Title |
Madison Avenue aristocracy -- |
| -- |
A British advertising agency in New York -- |
| -- |
The science of selling -- |
| Miscellaneous information |
4. |
| Title |
Creative revolutionaries -- |
| -- |
Thinking small -- |
| -- |
Murderers' row -- |
| -- |
The revolution will be televised -- |
| Miscellaneous information |
5. |
| Title |
The Chicago way -- |
| -- |
An unhurried start -- |
| -- |
Quite a character -- |
| -- |
Cornflakes and cowboys -- |
| -- |
The international era -- |
| -- |
Life after Leo -- |
| Miscellaneous information |
6. |
| Title |
The Brit pack -- |
| -- |
The British hot shop -- |
| -- |
Blockbusters in the basement -- |
| -- |
Lowe and beyond -- |
| -- |
The master planner -- |
| -- |
A smashing agency -- |
| -- |
The Saatchi saga begins -- |
| -- |
Mrs. Thatcher's ad agency -- |
| Miscellaneous information |
7. |
| Title |
Eighties extravagance -- |
| -- |
The Saatchi saga continues -- |
| -- |
Jeans genius from BBH -- |
| -- |
The gentleman copywriter -- |
| -- |
The buccaneers of Venice Beach -- |
| -- |
'1984' and the Super Bowl factor -- |
| Miscellaneous information |
8. |
| Title |
The French connection -- |
| -- |
The father of French advertising -- |
| -- |
The man who said 'Non' -- |
| -- |
Provocation and impact -- |
| -- |
The house that Jacques built -- |
| -- |
TBWA : absolutely European -- |
| -- |
The seeds of disruption -- |
| Miscellaneous information |
9. |
| Title |
European icons -- |
| -- |
The graphic world of Armando Testa -- |
| -- |
Copywriting, Italian style -- |
| -- |
Blood, sweaters and tears -- |
| -- |
The German conundrum -- |
| Miscellaneous information |
10. |
| Title |
Media spins off -- |
| -- |
The 24-carat idea of Gilbert Gross -- |
| -- |
From barter to Zenith -- |
| -- |
Turning back the clock -- |
| Miscellaneous information |
11. |
| Title |
Consolidation incorporated -- |
| -- |
Omnicom : The Big Bang -- |
| -- |
WPP : wired to the world -- |
| -- |
Interpublic : the horizontal ladder -- |
| -- |
Publicis : readjusting the compass -- |
| -- |
Havas : child of the information age -- |
| Miscellaneous information |
12. |
| Title |
Japanese giants -- |
| -- |
A short history of Dentsu -- |
| -- |
Advertising haiku-style -- |
| -- |
Soccer and Shiseido -- |
| -- |
The challenger agency -- |
| Miscellaneous information |
13. |
| Title |
The alternatives -- |
| -- |
Amsterbrand -- |
| -- |
Professional radicals -- |
| -- |
Far from the Madison crowd -- |
| -- |
Driving branded content -- |
| Miscellaneous information |
14. |
| Title |
Dotcom boom and bust -- |
| Miscellaneous information |
15. |
| Title |
Latin spirit -- |
| -- |
The boys from Brazil 1 : Washington Olivetto -- |
| -- |
The boys from Brazil 2 : Marcello Serpa -- |
| -- |
The reign of Spain -- |
| Miscellaneous information |
16. |
| Title |
International outposts -- |
| -- |
Australia's favourite admen -- |
| Miscellaneous information |
17. |
| Title |
Shooting stars -- |
| -- |
From pop to soda -- |
| Miscellaneous information |
18. |
| Title |
Controversy in Cannes -- |
| -- |
The man behind Cannes -- |
| -- |
Counting the cost -- |
| Miscellaneous information |
19. |
| Title |
New frontiers -- |
| -- |
Asian creativity -- |
| -- |
And so to China -- |
| Miscellaneous information |
20. |
| Title |
The agency of the future -- |
| -- |
Shape-shifting giants. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
History. |
| 9 (RLIN) |
652657 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11229603 |
| b |
26-03-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.109 TUN |
| g |
1 |
| i |
A373505B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$46.37 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
9 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12604690 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
