Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

By:

Springer, Paul

Material type: Text

TextPublisher: London : Kogan Page, c2007Description: xviii, 379 p. ; 25 cmISBN:

9780749449360
0749449365

Subject(s):

DDC classification:

659.113 22

LOC classification:

HF5823 .S76 2007

Contents:

1. Rethinking mass media -- 2. Widening formats -- 3. Events-driven -- 4. Shaping product experiences -- 5. Digital persuasion -- 6. Online spaces -- 7. The new media landscape -- 8. The new job landscape -- 9. Closer -- 10. Where advertising stops...and marketing begins.

Review: "Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.113 SPR (Browse shelf(Opens below))	1	Available		A372747B

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Previous	659.113 LOI $ellebrity : my angling and tangling with famous people /	659.113 LUC Guerrilla advertising : unconventional brand communication /	659.113 PAR Advertising campaign strategy : a guide to marketing communication plans /	659.113 SPR Ads to icons : how advertising succeeds in a multimedia age /	659.113 WEI 11 steps to brand heaven : the ultimate guide to buying an advertising campaign /	659.113 WOO The Print casebooks /	659.113 WOR The work 09 : the very best advertising from Asia, Australia and New Zealand /	Next

Includes bibliographical references and index.

"Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--BOOK JACKET.

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