Ads to icons : how advertising succeeds in a multimedia age /
Springer, Paul.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - xviii, 379 p. ; 25 cm.
Includes bibliographical references and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops...and marketing begins. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--BOOK JACKET.
9780749449360 0749449365
2007001963
Advertising--Case studies
Advertising campaigns--Case studies
HF5823 / .S76 2007
659.113
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - xviii, 379 p. ; 25 cm.
Includes bibliographical references and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops...and marketing begins. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--BOOK JACKET.
9780749449360 0749449365
2007001963
Advertising--Case studies
Advertising campaigns--Case studies
HF5823 / .S76 2007
659.113