Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
Material type: TextSeries: Approaches to applied semiotics ; 4.Publisher: Berlin ; New York : Mouton de Gruyter, 2002Description: xi, 193 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 3110173409
- 9783110173406
- 3110173417
- 9783110173413
- 659.1014 21
- HF5823 .B3725 2002
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1014 BEA (Browse shelf(Opens below)) | 1 | Available | A430156B |
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659.101 ADV Advertising theory / | 659.101 GOU The assault on childhood. | 659.1014 BAY More words that sell : a thesaurus to help you promote your products, services, and ideas / | 659.1014 BEA Persuasive signs : the semiotics of advertising / | 659.1014 COO The discourse of advertising / | 659.1014 COO The discourse of advertising / | 659.1014 GOD The language of advertising : written texts / |
Includes bibliographical references (pages 175-190) and index.
Ch. I. Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Ch. II. Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Ch. III. Creating textuality. Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Ch. IV. Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. App. Exercises for classroom or personal study use.
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET.
Machine converted from AACR2 source record.
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