Persuasive signs : (Record no. 1174377)

MARC details
000 -LEADER
fixed length control field	02870cam a22004574i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221109200934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	021223s2002 gw a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2002029569
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note	BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	3110173409
Qualifying information	cloth (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9783110173406
Qualifying information	cloth (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	3110173417
Qualifying information	pbk. (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9783110173413
Qualifying information	pbk. (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number	(DLC) 2002029569
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)50322957
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Description conventions	rda
Modifying agency	ATU
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.B3725 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1014
Edition number	21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Beasley, Ron,
Dates associated with a name	1945-
Relator term	author.
9 (RLIN)	432413
245 10 - TITLE STATEMENT
Title	Persuasive signs :
Remainder of title	the semiotics of advertising /
Statement of responsibility, etc.	by Ron Beasley, Marcel Danesi.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Berlin ;
--	New York :
Name of producer, publisher, distributor, manufacturer	Mouton de Gruyter,
Date of production, publication, distribution, manufacture, or copyright notice	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 193 pages :
Other physical details	illustrations ;
Dimensions	24 cm.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
490 1# - SERIES STATEMENT
Series statement	Approaches to applied semiotics ;
Volume/sequential designation	4
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (pages 175-190) and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information	Ch. I.
Title	Advertising as social discourse.
--	A schematic history of advertising.
--	The semiotic approach to advertising.
--	The role of semiotics in the advertising debate.
--	Elements of semiotic analysis --
Miscellaneous information	Ch. II.
Title	Creating recognizability for the product.
--	Creating a signification system.
--	Creating textuality.
--	Using multiple media.
--	Ad campaigns --
Miscellaneous information	Ch. III.
Title	Creating textuality.
--	Textuality.
--	Connotation.
--	Verbal techniques.
--	Nonverbal techniques --
Miscellaneous information	Ch. IV.
Title	Advertising and culture.
--	Market testing the product's signification system.
--	Advertising culture.
--	The semiotic purview.
Miscellaneous information	App.
Title	Exercises for classroom or personal study use.
520 1# - SUMMARY, ETC.
Summary, etc.	"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note	Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
9 (RLIN)	313421
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Signs and symbols
9 (RLIN)	324030
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Semiotics
9 (RLIN)	323825
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Danesi, Marcel,
Dates associated with a name	1946-
Relator term	author.
9 (RLIN)	231442
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Approaches to applied semiotics ;
Volume/sequential designation	4.
9 (RLIN)	1061800
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a	.b11208181
b	15-10-18
c	27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a	659.1014 BEA
g	1
i	A430156B
j	0
l	cmain
o	-
p	$141.28
q	-
r	-
s	-
t	0
u	20
v	1
w	0
x	2
y	.i12568260
z	29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
--	(2)b
--	(2)c
Operator's initials, OID (RLIN)	06-04-16
Cataloger's initials, CIN (RLIN)	m
First date, FD (RLIN)	a
--	eng
--	gw
--	0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Inventory number	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Copy number	Cost, replacement price	Price effective from	Koha item type
				City Campus	City Campus	City Campus Main Collection	29/10/2015	141.28	i12568260	20	1	659.1014 BEA	A430156B	24/10/2017	13/10/2017	1	141.28	31/10/2021	Book