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Consumer behaviour : an Asia Pacific approach / Roger Blackwell [and others].

By:

Blackwell, Roger D [author.]

Material type: Text

TextPublisher: South Melbourne, Vic. : Thomson, 2006Description: xxv, 536 pages : colour illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0170129772
9780170129770

Subject(s):

Consumer behavior -- Textbooks

DDC classification:

658.8342 22

Summary: Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8342 CON (Browse shelf(Opens below))	1	Available		A326244B
Book	City Campus City Campus Main Collection	658.8342 CON (Browse shelf(Opens below))	1	Available		A326466B

Acquisitions record.

Format: Paperback.

Includes bibliographical references and index.

Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application.