Consumer behaviour : an Asia Pacific approach /
Blackwell, Roger D.,
Consumer behaviour : an Asia Pacific approach / Roger Blackwell [and others]. - xxv, 536 pages : colour illustrations ; 28 cm
Acquisitions record. Format: Paperback.
Includes bibliographical references and index.
Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application.
Technical/Vocational/TAFE. Tertiary/Undergraduate.
0170129772 9780170129770
Consumer behavior--Textbooks
658.8342
Consumer behaviour : an Asia Pacific approach / Roger Blackwell [and others]. - xxv, 536 pages : colour illustrations ; 28 cm
Acquisitions record. Format: Paperback.
Includes bibliographical references and index.
Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application.
Technical/Vocational/TAFE. Tertiary/Undergraduate.
0170129772 9780170129770
Consumer behavior--Textbooks
658.8342