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Marketing in the emerging markets of Islamic countries / edited by Marin Marinov.

Contributor(s): Material type: TextTextPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2007Description: xiii, 207 pages : illustrations, maps ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1403991731
  • 9781403991737
Subject(s): DDC classification:
  • 330.91767 22
LOC classification:
  • HF3868 .M37 2007
Contents:
1. Marketing challenges in Islamic countries / Marin Marinov -- 2. Marketing in Central Asia / Marin Marinov -- 3. Marketing in Kazakhstan / Marin Marinov -- 4. Marketing in the Maghreb region / Marin Marinov -- 5. Marketing in Morocco / Lyn S. Amine and Kenneth R. Gray -- 6. Marketing in the Middle East / Marin Marinov -- 7. Marketing in Kuwait / C. P. Rao and Adel Al-Wugayan -- 8. Marketing in Saudi Arabia / Marin Marinov -- 9. Marketing in Iran / Marin Marinov and Ali Sanayei -- 10. Marketing in the Islamic countries of Southeast Asia / Marin Marinov.
Review: "Among the limited publications on marketing in emerging markets, this book focuses on regional specifics of Islamic countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries will be of great value to students, researchers, practitioners, policy-makers and all interested in this exciting context."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 330.91767 MAR (Browse shelf(Opens below)) 1 Available A372227B

Includes bibliographical references and index.

1. Marketing challenges in Islamic countries / Marin Marinov -- 2. Marketing in Central Asia / Marin Marinov -- 3. Marketing in Kazakhstan / Marin Marinov -- 4. Marketing in the Maghreb region / Marin Marinov -- 5. Marketing in Morocco / Lyn S. Amine and Kenneth R. Gray -- 6. Marketing in the Middle East / Marin Marinov -- 7. Marketing in Kuwait / C. P. Rao and Adel Al-Wugayan -- 8. Marketing in Saudi Arabia / Marin Marinov -- 9. Marketing in Iran / Marin Marinov and Ali Sanayei -- 10. Marketing in the Islamic countries of Southeast Asia / Marin Marinov.

"Among the limited publications on marketing in emerging markets, this book focuses on regional specifics of Islamic countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries will be of great value to students, researchers, practitioners, policy-makers and all interested in this exciting context."--BOOK JACKET.

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