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Marketing in the emerging markets of Islamic countries / edited by Marin Marinov. - xiii, 207 pages : illustrations, maps ; 23 cm

Includes bibliographical references and index.

Marketing challenges in Islamic countries / Marketing in Central Asia / Marketing in Kazakhstan / Marketing in the Maghreb region / Marketing in Morocco / Marketing in the Middle East / Marketing in Kuwait / Marketing in Saudi Arabia / Marketing in Iran / Marketing in the Islamic countries of Southeast Asia / Marin Marinov -- Marin Marinov -- Marin Marinov -- Marin Marinov -- Lyn S. Amine and Kenneth R. Gray -- Marin Marinov -- C. P. Rao and Adel Al-Wugayan -- Marin Marinov -- Marin Marinov and Ali Sanayei -- Marin Marinov. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

"Among the limited publications on marketing in emerging markets, this book focuses on regional specifics of Islamic countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries will be of great value to students, researchers, practitioners, policy-makers and all interested in this exciting context."--BOOK JACKET.

ISBN: 1403991731 9781403991737

LCCN: 2006047187

Subjects--Topical Terms:
Marketing--Islamic countries

Subjects--Geographic Terms:
Islamic countries--Commerce

LC Class. No.: HF3868 / .M37 2007

Dewey Class. No.: 330.91767