China now / N. Mark Lam, John L. Graham.
Material type: TextPublisher: New York : McGraw-Hill, [2006]Copyright date: ©2006Description: xi, 385 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0071472541
- 9780071472548
- 658.840951 22
- HD58.6 .L362 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.840951 LAM (Browse shelf(Opens below)) | 1 | Available | A371993B |
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658.840095 FLE International marketing : an Asia-Pacific perspective / | 658.840095 FLE International marketing : an Asia-Pacific perspective / | 658.84095 HAN A handbook of Confucian/chopsticks marketing / | 658.840951 LAM China now / | 658.848 OXF The Oxford handbook of international business / | 658.848 OXF The Oxford handbook of international business / | 658.848095 GES Marketing across cultures in Asia / |
Includes bibliographical references and index.
1. Shanghaied in Shanghai? -- 2. History and culture of the Chinese people -- 3. Economic development and the trajectory of the greater China -- 4. U.S. impediments to trade with China : the good, the bad, and the ugly -- 5. The Chinese legal and business environment -- 6. Free enterprise cowboys : Adam Smith, John Wayne, and the American negotiation style -- 7. The Chinese negotiation style : a common thread of thinking among 1.4 billion people? -- 8. Preparations for negotiations -- 9. At the negotiating table -- 10. After negotiations -- 11. The mainland and its diversity -- 12. Hong Kong - the pearl of the Orient and its luster -- 13. Taiwan - Silicon Valley East and the engine that drives China -- 14. Singapore - its role in China's future -- 15. The great diaspora -- 16. Fears about intellectual property rights : pirates into policemen? -- 17. Negotiating and enforcing intellectual property rights -- 18. Speculation about the future of Chinese and American commercial relations.
"Cross the dateline and realize the potential of a business culture fueled by a billion prospective customers.; ; If you're interested in doing business in China, here is a one-stop resource for establishing successful, long-term partnerships with Chinese businesses and their consumers. In China Now, N. Mark Lam and John L. Graham -- both experts in East-West business partnering -- cover all phases of negotiations, from the first trip to the final agreement. They also give their knowledgeable insight on the best regions to do business and where to find emerging markets."--Publisher description.
Machine converted from AACR2 source record.
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