International business strategy in emerging country markets : the institutional network approach / Hans Jansson.
Material type:
TextPublisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, [2007]Copyright date: ©2007Description: xxiii, 286 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1845427882
- 9781845427887
- 658.4012 22
- HD2932 .J355 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.4012 JAN (Browse shelf(Opens below)) | 1 | Available | A372109B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.4012 INN Innovating strategy process / | 658.4012 INN Innovation and growth : what do we know? / | 658.4012 JAC Mapping strategic diversity : strategic thinking from a variety of perspectives / | 658.4012 JAN International business strategy in emerging country markets : the institutional network approach / | 658.4012 JAR Strategy as practice : an activity based approach / | 658.4012 JAR What would Google do / | 658.4012 JEN Foundations of organizational strategy / |
Includes bibliographical references (pages 261-276) and index.
1. Emerging country markets and international business strategy -- 2. The institutional network approach -- 3. The international business strategy model -- 4. Matching strategy -- 5. How to analyze and interpret external business environments -- 6. Matching strategy towards stakeholders -- 7. International business strategy towards government -- 8. Analyzing the institutional capital of the MNC -- 9. International business strategy change processes -- App. The institutional theoretical background of the book.
Jansson shows how emerging country markets have become important arenas for the business activities of multinational corporations (MNCs). This book explores business strategies in these markets and how the associated problems are resolved.
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