International business strategy in emerging country markets : the institutional network approach /
Jansson, Hans,
International business strategy in emerging country markets : the institutional network approach / Hans Jansson. - xxiii, 286 pages : illustrations ; 24 cm
Includes bibliographical references (pages 261-276) and index.
Emerging country markets and international business strategy -- The institutional network approach -- The international business strategy model -- Matching strategy -- How to analyze and interpret external business environments -- Matching strategy towards stakeholders -- International business strategy towards government -- Analyzing the institutional capital of the MNC -- International business strategy change processes -- The institutional theoretical background of the book. 1. 2. 3. 4. 5. 6. 7. 8. 9. App.
Jansson shows how emerging country markets have become important arenas for the business activities of multinational corporations (MNCs). This book explores business strategies in these markets and how the associated problems are resolved.
1845427882 9781845427887
2006016565
International business enterprises--Developing countries
International business enterprises--Asia
International business enterprises--Europe, Eastern
Corporations, Developing country
Corporations--Asia
Corporations--Europe, Eastern
HD2932 / .J355 2007
658.4012
International business strategy in emerging country markets : the institutional network approach / Hans Jansson. - xxiii, 286 pages : illustrations ; 24 cm
Includes bibliographical references (pages 261-276) and index.
Emerging country markets and international business strategy -- The institutional network approach -- The international business strategy model -- Matching strategy -- How to analyze and interpret external business environments -- Matching strategy towards stakeholders -- International business strategy towards government -- Analyzing the institutional capital of the MNC -- International business strategy change processes -- The institutional theoretical background of the book. 1. 2. 3. 4. 5. 6. 7. 8. 9. App.
Jansson shows how emerging country markets have become important arenas for the business activities of multinational corporations (MNCs). This book explores business strategies in these markets and how the associated problems are resolved.
1845427882 9781845427887
2006016565
International business enterprises--Developing countries
International business enterprises--Asia
International business enterprises--Europe, Eastern
Corporations, Developing country
Corporations--Asia
Corporations--Europe, Eastern
HD2932 / .J355 2007
658.4012