Power sales words : how to write it, say it, and sell it with sizzle / Vicky Oliver.
Material type: TextPublisher: Naperville, Ill. : Sourcebooks, [2006]Copyright date: ©2006Description: xviii, 258 pages ; 18 cmContent type:- text
- unmediated
- volume
- 140220650X
- 9781402206504
- 659.132 22
- HF5825 .O45 2006
Contents:
How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.132 OLI (Browse shelf(Opens below)) | 1 | Available | A406623B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
659.132 LEW On the art of writing copy / | 659.132 LEW On the art of writing copy / | 659.132 MIL Images of woman : advertising in women's magazines / | 659.132 OLI Power sales words : how to write it, say it, and sell it with sizzle / | 659.132 SAW Kiss & sell : writing for advertising / | 659.132 SHA Copywriting : successful writing for design, advertising and marketing / | 659.132 SUL Hey, Whipple, squeeze this : a guide to creating great ads / |
Includes index.
How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources.
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