Power sales words : how to write it, say it, and sell it with sizzle / Vicky Oliver.
Material type:
TextPublisher: Naperville, Ill. : Sourcebooks, [2006]Copyright date: ©2006Description: xviii, 258 pages ; 18 cmContent type: - text
- unmediated
- volume
- 140220650X
- 9781402206504
- 659.132 22
- HF5825 .O45 2006
Contents:
How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.132 OLI (Browse shelf(Opens below)) | 1 | Available | A406623B |
Includes index.
How to use this book -- Introduction: The fear factor (or copywriting 101 for anyone who has to write almost anything) -- Section I: keep it simple -- Section II: make it provocative -- Section III: nix the bells and whistles -- Section IV: closing arguments -- Section V: choose your words wisely -- Section VI: product attributes -- Section VII: conclusion: edit, edit, revise, and tweak -- Section VIII: how I wrote the appendix -- Appendix A: synonym finder -- Appendix B: one list my seventh grade English teacher asked me to include -- Appendix C: three essays for writers -- Resources.
Machine converted from AACR2 source record.
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