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Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers / Stepen A. Kliment.

By: Material type: TextTextPublisher: New York : W.W. Norton, [2006]Copyright date: ©2006Edition: Second editionDescription: 228 pages : illustrations (some colour) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0393731855
  • 9780393731859
Subject(s): DDC classification:
  • 720.688 22
LOC classification:
  • NA1996 .K57 2006
Contents:
Why writing matters : an introduction -- 1. Principles of writing for impact -- 2. Marketing correspondence -- 3. Marketing brochures and portfolios -- 4. Proposals -- 5. Newsletters and other marketing tools -- 6. Project writing -- 7. Writing in design school -- 8. Job prospects -- 9. Writing in academe -- 10. Writing for the media -- 11. Writing on-line -- 12. Writing as a career -- 13. On your feet -- 14. Graphics : medium for the message -- 15. Writing by the product manufacturer -- 16. International style -- 17. How to measure impact.
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Includes bibliographical references (pages 219-222) and index.

Why writing matters : an introduction -- 1. Principles of writing for impact -- 2. Marketing correspondence -- 3. Marketing brochures and portfolios -- 4. Proposals -- 5. Newsletters and other marketing tools -- 6. Project writing -- 7. Writing in design school -- 8. Job prospects -- 9. Writing in academe -- 10. Writing for the media -- 11. Writing on-line -- 12. Writing as a career -- 13. On your feet -- 14. Graphics : medium for the message -- 15. Writing by the product manufacturer -- 16. International style -- 17. How to measure impact.

Machine converted from AACR2 source record.

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