Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers /
Kliment, Stephen A.,
Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers / Stepen A. Kliment. - Second edition. - 228 pages : illustrations (some colour) ; 26 cm
Includes bibliographical references (pages 219-222) and index.
Why writing matters : an introduction -- Principles of writing for impact -- Marketing correspondence -- Marketing brochures and portfolios -- Proposals -- Newsletters and other marketing tools -- Project writing -- Writing in design school -- Job prospects -- Writing in academe -- Writing for the media -- Writing on-line -- Writing as a career -- On your feet -- Graphics : medium for the message -- Writing by the product manufacturer -- International style -- How to measure impact. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
0393731855 9780393731859
2005054360
Architectural services marketing--United States
Engineering services marketing--United States
Design services--Marketing.--United States
NA1996 / .K57 2006
720.688
Writing for design professionals : a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers / Stepen A. Kliment. - Second edition. - 228 pages : illustrations (some colour) ; 26 cm
Includes bibliographical references (pages 219-222) and index.
Why writing matters : an introduction -- Principles of writing for impact -- Marketing correspondence -- Marketing brochures and portfolios -- Proposals -- Newsletters and other marketing tools -- Project writing -- Writing in design school -- Job prospects -- Writing in academe -- Writing for the media -- Writing on-line -- Writing as a career -- On your feet -- Graphics : medium for the message -- Writing by the product manufacturer -- International style -- How to measure impact. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
0393731855 9780393731859
2005054360
Architectural services marketing--United States
Engineering services marketing--United States
Design services--Marketing.--United States
NA1996 / .K57 2006
720.688