International marketing / edited by Masaaki Kotabe.

Includes bibliographical references.

Volume One: -- Section One. Organizational and Consumer Behavior -- Part One. Consumer Behavior -- Cross-Cultural Examination of the Fishbein Behavioral Intent / Chol Lee and Robert T Green -- Marketing Universals:Consumers Use of Brand Name, Price, Physical Appearance and Retailer Reputation as Signals of Product Quality / Niraj Dawar and Philip Parker -- A Study of the Service Encounter in Eight Countries / Bruce D Keillor, G Thomas Hult and Destan Kandemir -- Part Two. Organizational Buying Issues -- Do's and Don'ts of Cross-Cultural Negotiations / Paul A Herbig and Hugh E Kramer -- The Dynamics of International Business Negotiations / Arvind V Phatak and Mohammed M Habib -- Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan / R Bruce Money, Mary C Gilly and John L Graham -- Part Three. Country of Origin -- Country Image / C Min Han -- Halo or Summary Construct?The Moderating Effects of Country of Assembly, Country of Parts and Country of Design on Hybrid Product Evaluations / Paul Chao -- Perception of Foreignness / Gary S Insch and Stewart R Miller -- Benefit or Liability?Exploring the Practical Effects of Country of Origin, Animosity and Price-Quality Issues:Two Case Studies of Taiwan and Acer in China / Lyn S Amine, Mike C H Chao and Mark J Arnold -- Part Four. Global Marketing Research and Methodological Issues -- Issues in Collecting Primary Data / Susan P Douglas and C Samuel Craig -- Using Secondary Data in International Research:Opportunities and Risks / Masaaki 'Mike' Kotabe -- The Effect of National Culture on the Choice of Entry Mode / Bruce Kogut and Harbir Singh -- Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences / Oded Shenkar -- Volume Two: -- Section Two. Market Entry and Exit Decisions -- Part One. Internationalization of Firms -- An Attempted Integration of the Literature on the Export Behavior of Firms / Warren J Bilkey -- Internal Determinants of Export Marketing Behavior:An Empirical Investigation / S Tamer Cavusgil and John R Nevin -- International Expansion Strategy of Japanese Firms:Capability Building through Sequential Entry / Sea Jin Chang -- The Psychic Distance Paradox / Shawna O'Grady and Henry W Lane -- Part Two. Specific Modes of Entry -- Mode of International Entry:An Isomorphism Perspective / Peter S Davis, Ashay B Desai and John D Francis -- Determinants of Entry in an Emerging Economy:A Multilevel Approach / Yadong Luo -- Choice between Non-Equity Entry Modes:An Organizational Capability Perspective / M Krishna Erramilli, Sanjeev Agarwal and Chekitan S Dev -- Transaction Cost-Enhanced Entry Mode Choices and Firm Performance / Keith D Brouthers, Lance Eliot Brouthers and Steve Werner -- The Influence of Industry Structure on the Entry Mode Choice of Overseas Entrants in Manufacturing Industries / B Elango and Rakesh B Sambharya -- The Export Development Process:An Integrative Review of Empirical Models / Leonidas C Leonidou and Constantine S Katsikeas -- State Government Promotion of Manufacturing Exports:A Gap Analysis / Masaaki Kotabe and Michael R Czinkota -- Marketing Strategy Determinants of Export Performance:A Meta-Analysis / Leonidas C Leonidou, Constantine S Katsikea and Saeed Samiee -- The Role of Systematic International Market Selection on Small Firms' Export Performance / Lance E Brouthers and George Nakos -- Inward Technology Licensing as an Alternative to Internal R & D in New Product Development:A Conceptual Framework / Kwaku Atuahene-Gima -- Emerging Roles of Technology Licensing in Development of Global Product Strategy:A Conceptual Framework and Research Propositions / Masaaki Kotabe, Arvind Sahay and Preet S Aulakh -- Extending Internalization Theory:A New Perspective on International Technology Transfer and Its Generalization / Shih-Fen S Chen --

Volume Three: -- Section Two. MARKET ENTRY AND EXIT DECISIONS (continued) -- Part Two. SPECIFIC MODES OF ENTRY (continued) -- The Effect of Strategic Motives on the Choice of Entry Modes:An Empirical Test of International Franchisers / Yong Suhk Pak -- Relationship Development in International Retail Franchising / Anne Marie Doherty and Nicholas Alexander -- Executive Insights:Franchising Opportunities and Threats in Russia / Ilan Alon and Moshe Banai -- Joint Ventures:Theoretical and Empirical Perspectives / Bruce Kogut -- The Development of Local Marketing Knowledge within Joint Ventures:An Analysis of the Performance of Belgian Multinationals in China / Daniel Van Den Bulcke and Haiyan Zhang -- Factors Influencing International Joint Venture Performance:Theoretical Perspectives, Assessment and Future Directions / Matthew J Robson, Leonidas C Leonidou and Constantine S Katsikeas -- Part Three. Exit Strategies -- Closure and Divestiture by Foreign Entrants:The Impact of Entry and Post-Entry Strategies / Jose Mata and Pedro Portugal -- Divestment and International Business Strategy / Gabriel R G Benito -- Shutting up Shop:Understanding the International Exit Process in Retailing / Paul Jackson, Kamel Mellahi and Leigh Sparks -- Volume Four: -- Section Four. Global Strategy -- Part One. Competitive Strategy -- Competition in Global Industries: A Conceptual Framework / Michael E Porter -- The Triad World View / Kenichi Ohmae -- Global Strategy... in a World of Nations? / George S Yip -- Mapping the Characteristics of a Business / C K Prahalad and Yves L Doz -- Global Strategy Implementation at the Business Unit Level:Operational Capabilities and Administrative Mechanisms / Kendall Roth, David M Schweiger and Allen J Morrison -- Exploiting Globalization Potential: US and Japanese Strategies / Johny K Johansson and George S Yip -- The Performance Implications of a Global Integration Strategy in Global Industries:An Empirical Investigation Using Inter-Area Product Flows / Alfredo J Mauri and Rakesh B Sambharya -- To Kill Two Birds with One Stone:Revisiting the Integration-Responsiveness Framework / Masaaki Kotabe -- Regional Strategy and the Demise of Globalization / Alan M Rugman -- Geographic Scope of Operations by Multinational Companies:An Exploratory Study of Regional and Global Strategies / B Elango -- Part Two. Strategic Alliances -- Competition for Competence and Inter-Partner Learning within International Strategic Alliances / Gary Hamel -- Setting the Stage for Trust and Strategic Integration in Japanese-US Co-Operative Alliances / Jean L Johnson et al -- An Empirical Investigation of the Process of Knowledge Transfer in International Strategic Alliances / Bernard L Simonin -- Strategic Alliances:Choose Your Partners / Keith Brouthers, Lance Eliot Brouthers and Timothy J Wilkinson -- Success Is Not Enough:The Spectacular Rise and Fall of a Strategic Alliance between Two Multinationals / Akmal S Hyder and Lars Torsten Eriksson -- The Role of Strategic Alliances in High Technology New Product Development / Masaaki Kotabe and K Scott Swan -- Evaluating the Performance of Strategic Alliances in China / Yadong Luo -- Strategic Alliances in Emerging Latin America:A View from Brazilian, Chilean and Mexican Companies / Masaaki Kotabe et al --

Volume Five: -- Section Three. GLOBAL STRATEGY (continued) -- Part Three. Global Sourcing -- Strategic and Financial Performance Implications of Global Sourcing Strategy:A Contingency Analysis / Janet Y Murray, Masaaki Kotabe and Albert R Wildt -- Managing the International Strategic Sourcing Process as a Market-Driven Organizational Learning System / G Tomas M Hult -- Global Sourcing Strategy and Sustainable Competitive Advantage / Masaaki Kotabe and Janet Y Murray -- Sourcing Strategies of US Service Companies: A Modified Transaction-Cost Analysis / Janet Y Murray and Masaaki Kotabe -- Outsourcing Service Activities:Opportunities for Both Service Buying and Supplying Firms / Masaaki Kotabe and Janet Y Murray -- Section Four. Developing Marketing Strategy -- Part One. Market Segmentation and Positioning -- Global Segmentation and Positioning / Masaaki Kotabe and Kristiaan Helsen -- Global Consumer Segmentation versus Local Market Orientation:Empirical Findings / Ugur Yavas, Bronislaw J Verhage and Robert T Green -- Grouping Euroconsumers:A Culture-Based Clustering Approach / Sudhir H Kale -- International Market Segmentation:Issues and Perspectives / Jan-Benedict E Steenkamp and Frenkel Ter Hofstede -- Part Two. Marketing Standardization Vs Adaptation -- The Myth of Globalization / Susan P Douglas and Yoran Wind -- The Influence of Global Marketing Standardization on Performance / Saeed Samiee and Kenall Roth -- The GMS:A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance / Shaoming Zou and S Tamer Cavusgil -- Balancing Standardization and Adaptation for Product Performance in International Markets:Testing the Influence of Headquarters-Subsidiary Contact and Co-Operation / Mohan Subramaniam and Keoy Hewett -- Part Three. Marketing Mix -- Examining Generic Competitive Strategy Types in US and European Markets / Susan P Douglas and Dong Kee Rhee -- The Perceived Veracity of PIMS Strategy Principles in Japan:An Empirical Inquiry / Masaaki Kotabe et al -- Instituting the Marketing Concept in a Multinational Setting:The Role of National Culture / Cheryl Nakata and K Sivakumar -- Volume Six: -- Section Four. DEVELOPING MARKETING STRATEGY (continued) -- Part Four. Global Product Strategy -- Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals:An Empirical Investigation / Masaaki Kotabe -- Controllable Factors of New Product Success:A Cross-National Comparison / Roger J Calantone, Jeffrey B Schmidt and X Michael Song -- Exploring Robust Design Capabilities, Their Role in Creating Global Products and Their Relationship to Firm Performance / K Scott Swan, Masaaki Kotabe and Brent B Allred -- Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets / Shlomo Kalish, Vijay Mahajan and Eitan Muller -- Cross-National Diffusion Research:What Do We Know and How Certain Are We? / V Kumar, Jaishankar Ganesh and Raj Echambadi -- Assessing the Lead Market Potential of Countries for Innovation Projects / Marian Beise and Thomas Cleff -- The Lure of Global Branding / David A Aaker and Erich Joachimsthaler -- Integrating Branding Strategy across Markets / Susan P Douglas, C Samuel Craig and Edwin J Nijssen.

"Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro and macro topics to emerge during this key period, leading edge papers examine organizational and personal consumer behavior, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. Volume 1 looks at Consumer Behavior, Organizational Buying Issues, Country of Origin, Global Marketing Research and Methodological Issues Volume 2 looks at Internationalization of Firms, Specific Modes of Entry, Exporting, Licensing Volume 3 looks at Franchising, Joint Ventures, Exit Strategies, Internet in Global Marketplace, Marketing Strategies for Emerging Markets Volume 4 looks at Competitive Strategy, Conceptual Development, Sources of Competitive Advantage and Performance Implications, Regionalization of Global Strategy, Strategic Alliances, Learning and Trust, Recipes for Alliance Success Volume 5 looks at Global Sourcing, Global Sourcing in a Service Context, Market Segmentation and Positioning, Global Standardization vs. Local Responsiveness, Marketing Mix Volume 6 looks at Global Product Strategy, Product Development, Global New Product Diffusion, Global Branding, Global Advertising, Global Pricing, Global Distribution"--Publisher description.

Machine converted from AACR2 source record.