MARC details
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| fixed length control field |
14329cam a2200481 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101191129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060829s2006 enka b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006924629 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412928303 |
| Qualifying information |
set |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412928304 |
| Qualifying information |
set |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11149887 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)70882135 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
DLC |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
TSU |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| -- |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.I616 2006 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
edited by Masaaki Kotabe. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
6 volumes : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
SAGE library of marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Volume One: -- |
| -- |
Section One. |
| Title |
Organizational and Consumer Behavior -- |
| Miscellaneous information |
Part One. |
| Title |
Consumer Behavior -- |
| -- |
Cross-Cultural Examination of the Fishbein Behavioral Intent / |
| Statement of responsibility |
Chol Lee and Robert T Green -- |
| Title |
Marketing Universals:Consumers Use of Brand Name, Price, Physical Appearance and Retailer Reputation as Signals of Product Quality / |
| Statement of responsibility |
Niraj Dawar and Philip Parker -- |
| Title |
A Study of the Service Encounter in Eight Countries / |
| Statement of responsibility |
Bruce D Keillor, G Thomas Hult and Destan Kandemir -- |
| Miscellaneous information |
Part Two. |
| Title |
Organizational Buying Issues -- |
| -- |
Do's and Don'ts of Cross-Cultural Negotiations / |
| Statement of responsibility |
Paul A Herbig and Hugh E Kramer -- |
| Title |
The Dynamics of International Business Negotiations / |
| Statement of responsibility |
Arvind V Phatak and Mohammed M Habib -- |
| Title |
Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan / |
| Statement of responsibility |
R Bruce Money, Mary C Gilly and John L Graham -- |
| Miscellaneous information |
Part Three. |
| Title |
Country of Origin -- |
| -- |
Country Image / |
| Statement of responsibility |
C Min Han -- |
| Title |
Halo or Summary Construct?The Moderating Effects of Country of Assembly, Country of Parts and Country of Design on Hybrid Product Evaluations / |
| Statement of responsibility |
Paul Chao -- |
| Title |
Perception of Foreignness / |
| Statement of responsibility |
Gary S Insch and Stewart R Miller -- |
| Title |
Benefit or Liability?Exploring the Practical Effects of Country of Origin, Animosity and Price-Quality Issues:Two Case Studies of Taiwan and Acer in China / |
| Statement of responsibility |
Lyn S Amine, Mike C H Chao and Mark J Arnold -- |
| Miscellaneous information |
Part Four. |
| Title |
Global Marketing Research and Methodological Issues -- |
| -- |
Issues in Collecting Primary Data / |
| Statement of responsibility |
Susan P Douglas and C Samuel Craig -- |
| Title |
Using Secondary Data in International Research:Opportunities and Risks / |
| Statement of responsibility |
Masaaki 'Mike' Kotabe -- |
| Title |
The Effect of National Culture on the Choice of Entry Mode / |
| Statement of responsibility |
Bruce Kogut and Harbir Singh -- |
| Title |
Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences / |
| Statement of responsibility |
Oded Shenkar -- |
| Miscellaneous information |
Volume Two: -- |
| -- |
Section Two. |
| Title |
Market Entry and Exit Decisions -- |
| Miscellaneous information |
Part One. |
| Title |
Internationalization of Firms -- |
| -- |
An Attempted Integration of the Literature on the Export Behavior of Firms / |
| Statement of responsibility |
Warren J Bilkey -- |
| Title |
Internal Determinants of Export Marketing Behavior:An Empirical Investigation / |
| Statement of responsibility |
S Tamer Cavusgil and John R Nevin -- |
| Title |
International Expansion Strategy of Japanese Firms:Capability Building through Sequential Entry / |
| Statement of responsibility |
Sea Jin Chang -- |
| Title |
The Psychic Distance Paradox / |
| Statement of responsibility |
Shawna O'Grady and Henry W Lane -- |
| Miscellaneous information |
Part Two. |
| Title |
Specific Modes of Entry -- |
| -- |
Mode of International Entry:An Isomorphism Perspective / |
| Statement of responsibility |
Peter S Davis, Ashay B Desai and John D Francis -- |
| Title |
Determinants of Entry in an Emerging Economy:A Multilevel Approach / |
| Statement of responsibility |
Yadong Luo -- |
| Title |
Choice between Non-Equity Entry Modes:An Organizational Capability Perspective / |
| Statement of responsibility |
M Krishna Erramilli, Sanjeev Agarwal and Chekitan S Dev -- |
| Title |
Transaction Cost-Enhanced Entry Mode Choices and Firm Performance / |
| Statement of responsibility |
Keith D Brouthers, Lance Eliot Brouthers and Steve Werner -- |
| Title |
The Influence of Industry Structure on the Entry Mode Choice of Overseas Entrants in Manufacturing Industries / |
| Statement of responsibility |
B Elango and Rakesh B Sambharya -- |
| Title |
The Export Development Process:An Integrative Review of Empirical Models / |
| Statement of responsibility |
Leonidas C Leonidou and Constantine S Katsikeas -- |
| Title |
State Government Promotion of Manufacturing Exports:A Gap Analysis / |
| Statement of responsibility |
Masaaki Kotabe and Michael R Czinkota -- |
| Title |
Marketing Strategy Determinants of Export Performance:A Meta-Analysis / |
| Statement of responsibility |
Leonidas C Leonidou, Constantine S Katsikea and Saeed Samiee -- |
| Title |
The Role of Systematic International Market Selection on Small Firms' Export Performance / |
| Statement of responsibility |
Lance E Brouthers and George Nakos -- |
| Title |
Inward Technology Licensing as an Alternative to Internal R & D in New Product Development:A Conceptual Framework / |
| Statement of responsibility |
Kwaku Atuahene-Gima -- |
| Title |
Emerging Roles of Technology Licensing in Development of Global Product Strategy:A Conceptual Framework and Research Propositions / |
| Statement of responsibility |
Masaaki Kotabe, Arvind Sahay and Preet S Aulakh -- |
| Title |
Extending Internalization Theory:A New Perspective on International Technology Transfer and Its Generalization / |
| Statement of responsibility |
Shih-Fen S Chen -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Volume Three: -- |
| -- |
Section Two. |
| Title |
MARKET ENTRY AND EXIT DECISIONS (continued) -- |
| Miscellaneous information |
Part Two. |
| Title |
SPECIFIC MODES OF ENTRY (continued) -- |
| -- |
The Effect of Strategic Motives on the Choice of Entry Modes:An Empirical Test of International Franchisers / |
| Statement of responsibility |
Yong Suhk Pak -- |
| Title |
Relationship Development in International Retail Franchising / |
| Statement of responsibility |
Anne Marie Doherty and Nicholas Alexander -- |
| Title |
Executive Insights:Franchising Opportunities and Threats in Russia / |
| Statement of responsibility |
Ilan Alon and Moshe Banai -- |
| Title |
Joint Ventures:Theoretical and Empirical Perspectives / |
| Statement of responsibility |
Bruce Kogut -- |
| Title |
The Development of Local Marketing Knowledge within Joint Ventures:An Analysis of the Performance of Belgian Multinationals in China / |
| Statement of responsibility |
Daniel Van Den Bulcke and Haiyan Zhang -- |
| Title |
Factors Influencing International Joint Venture Performance:Theoretical Perspectives, Assessment and Future Directions / |
| Statement of responsibility |
Matthew J Robson, Leonidas C Leonidou and Constantine S Katsikeas -- |
| Miscellaneous information |
Part Three. |
| Title |
Exit Strategies -- |
| -- |
Closure and Divestiture by Foreign Entrants:The Impact of Entry and Post-Entry Strategies / |
| Statement of responsibility |
Jose Mata and Pedro Portugal -- |
| Title |
Divestment and International Business Strategy / |
| Statement of responsibility |
Gabriel R G Benito -- |
| Title |
Shutting up Shop:Understanding the International Exit Process in Retailing / |
| Statement of responsibility |
Paul Jackson, Kamel Mellahi and Leigh Sparks -- |
| Miscellaneous information |
Volume Four: -- |
| -- |
Section Four. |
| Title |
Global Strategy -- |
| Miscellaneous information |
Part One. |
| Title |
Competitive Strategy -- |
| -- |
Competition in Global Industries: A Conceptual Framework / |
| Statement of responsibility |
Michael E Porter -- |
| Title |
The Triad World View / |
| Statement of responsibility |
Kenichi Ohmae -- |
| Title |
Global Strategy... in a World of Nations? / |
| Statement of responsibility |
George S Yip -- |
| Title |
Mapping the Characteristics of a Business / |
| Statement of responsibility |
C K Prahalad and Yves L Doz -- |
| Title |
Global Strategy Implementation at the Business Unit Level:Operational Capabilities and Administrative Mechanisms / |
| Statement of responsibility |
Kendall Roth, David M Schweiger and Allen J Morrison -- |
| Title |
Exploiting Globalization Potential: US and Japanese Strategies / |
| Statement of responsibility |
Johny K Johansson and George S Yip -- |
| Title |
The Performance Implications of a Global Integration Strategy in Global Industries:An Empirical Investigation Using Inter-Area Product Flows / |
| Statement of responsibility |
Alfredo J Mauri and Rakesh B Sambharya -- |
| Title |
To Kill Two Birds with One Stone:Revisiting the Integration-Responsiveness Framework / |
| Statement of responsibility |
Masaaki Kotabe -- |
| Title |
Regional Strategy and the Demise of Globalization / |
| Statement of responsibility |
Alan M Rugman -- |
| Title |
Geographic Scope of Operations by Multinational Companies:An Exploratory Study of Regional and Global Strategies / |
| Statement of responsibility |
B Elango -- |
| Miscellaneous information |
Part Two. |
| Title |
Strategic Alliances -- |
| -- |
Competition for Competence and Inter-Partner Learning within International Strategic Alliances / |
| Statement of responsibility |
Gary Hamel -- |
| Title |
Setting the Stage for Trust and Strategic Integration in Japanese-US Co-Operative Alliances / |
| Statement of responsibility |
Jean L Johnson et al -- |
| Title |
An Empirical Investigation of the Process of Knowledge Transfer in International Strategic Alliances / |
| Statement of responsibility |
Bernard L Simonin -- |
| Title |
Strategic Alliances:Choose Your Partners / |
| Statement of responsibility |
Keith Brouthers, Lance Eliot Brouthers and Timothy J Wilkinson -- |
| Title |
Success Is Not Enough:The Spectacular Rise and Fall of a Strategic Alliance between Two Multinationals / |
| Statement of responsibility |
Akmal S Hyder and Lars Torsten Eriksson -- |
| Title |
The Role of Strategic Alliances in High Technology New Product Development / |
| Statement of responsibility |
Masaaki Kotabe and K Scott Swan -- |
| Title |
Evaluating the Performance of Strategic Alliances in China / |
| Statement of responsibility |
Yadong Luo -- |
| Title |
Strategic Alliances in Emerging Latin America:A View from Brazilian, Chilean and Mexican Companies / |
| Statement of responsibility |
Masaaki Kotabe et al -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Volume Five: -- |
| -- |
Section Three. |
| Title |
GLOBAL STRATEGY (continued) -- |
| Miscellaneous information |
Part Three. |
| Title |
Global Sourcing -- |
| -- |
Strategic and Financial Performance Implications of Global Sourcing Strategy:A Contingency Analysis / |
| Statement of responsibility |
Janet Y Murray, Masaaki Kotabe and Albert R Wildt -- |
| Title |
Managing the International Strategic Sourcing Process as a Market-Driven Organizational Learning System / |
| Statement of responsibility |
G Tomas M Hult -- |
| Title |
Global Sourcing Strategy and Sustainable Competitive Advantage / |
| Statement of responsibility |
Masaaki Kotabe and Janet Y Murray -- |
| Title |
Sourcing Strategies of US Service Companies: A Modified Transaction-Cost Analysis / |
| Statement of responsibility |
Janet Y Murray and Masaaki Kotabe -- |
| Title |
Outsourcing Service Activities:Opportunities for Both Service Buying and Supplying Firms / |
| Statement of responsibility |
Masaaki Kotabe and Janet Y Murray -- |
| Miscellaneous information |
Section Four. |
| Title |
Developing Marketing Strategy -- |
| Miscellaneous information |
Part One. |
| Title |
Market Segmentation and Positioning -- |
| -- |
Global Segmentation and Positioning / |
| Statement of responsibility |
Masaaki Kotabe and Kristiaan Helsen -- |
| Title |
Global Consumer Segmentation versus Local Market Orientation:Empirical Findings / |
| Statement of responsibility |
Ugur Yavas, Bronislaw J Verhage and Robert T Green -- |
| Title |
Grouping Euroconsumers:A Culture-Based Clustering Approach / |
| Statement of responsibility |
Sudhir H Kale -- |
| Title |
International Market Segmentation:Issues and Perspectives / |
| Statement of responsibility |
Jan-Benedict E Steenkamp and Frenkel Ter Hofstede -- |
| Miscellaneous information |
Part Two. |
| Title |
Marketing Standardization Vs Adaptation -- |
| -- |
The Myth of Globalization / |
| Statement of responsibility |
Susan P Douglas and Yoran Wind -- |
| Title |
The Influence of Global Marketing Standardization on Performance / |
| Statement of responsibility |
Saeed Samiee and Kenall Roth -- |
| Title |
The GMS:A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance / |
| Statement of responsibility |
Shaoming Zou and S Tamer Cavusgil -- |
| Title |
Balancing Standardization and Adaptation for Product Performance in International Markets:Testing the Influence of Headquarters-Subsidiary Contact and Co-Operation / |
| Statement of responsibility |
Mohan Subramaniam and Keoy Hewett -- |
| Miscellaneous information |
Part Three. |
| Title |
Marketing Mix -- |
| -- |
Examining Generic Competitive Strategy Types in US and European Markets / |
| Statement of responsibility |
Susan P Douglas and Dong Kee Rhee -- |
| Title |
The Perceived Veracity of PIMS Strategy Principles in Japan:An Empirical Inquiry / |
| Statement of responsibility |
Masaaki Kotabe et al -- |
| Title |
Instituting the Marketing Concept in a Multinational Setting:The Role of National Culture / |
| Statement of responsibility |
Cheryl Nakata and K Sivakumar -- |
| Miscellaneous information |
Volume Six: -- |
| -- |
Section Four. |
| Title |
DEVELOPING MARKETING STRATEGY (continued) -- |
| Miscellaneous information |
Part Four. |
| Title |
Global Product Strategy -- |
| -- |
Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals:An Empirical Investigation / |
| Statement of responsibility |
Masaaki Kotabe -- |
| Title |
Controllable Factors of New Product Success:A Cross-National Comparison / |
| Statement of responsibility |
Roger J Calantone, Jeffrey B Schmidt and X Michael Song -- |
| Title |
Exploring Robust Design Capabilities, Their Role in Creating Global Products and Their Relationship to Firm Performance / |
| Statement of responsibility |
K Scott Swan, Masaaki Kotabe and Brent B Allred -- |
| Title |
Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets / |
| Statement of responsibility |
Shlomo Kalish, Vijay Mahajan and Eitan Muller -- |
| Title |
Cross-National Diffusion Research:What Do We Know and How Certain Are We? / |
| Statement of responsibility |
V Kumar, Jaishankar Ganesh and Raj Echambadi -- |
| Title |
Assessing the Lead Market Potential of Countries for Innovation Projects / |
| Statement of responsibility |
Marian Beise and Thomas Cleff -- |
| Title |
The Lure of Global Branding / |
| Statement of responsibility |
David A Aaker and Erich Joachimsthaler -- |
| Title |
Integrating Branding Strategy across Markets / |
| Statement of responsibility |
Susan P Douglas, C Samuel Craig and Edwin J Nijssen. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro and macro topics to emerge during this key period, leading edge papers examine organizational and personal consumer behavior, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. Volume 1 looks at Consumer Behavior, Organizational Buying Issues, Country of Origin, Global Marketing Research and Methodological Issues Volume 2 looks at Internationalization of Firms, Specific Modes of Entry, Exporting, Licensing Volume 3 looks at Franchising, Joint Ventures, Exit Strategies, Internet in Global Marketplace, Marketing Strategies for Emerging Markets Volume 4 looks at Competitive Strategy, Conceptual Development, Sources of Competitive Advantage and Performance Implications, Regionalization of Global Strategy, Strategic Alliances, Learning and Trust, Recipes for Alliance Success Volume 5 looks at Global Sourcing, Global Sourcing in a Service Context, Market Segmentation and Positioning, Global Standardization vs. Local Responsiveness, Marketing Mix Volume 6 looks at Global Product Strategy, Product Development, Global New Product Diffusion, Global Branding, Global Advertising, Global Pricing, Global Distribution"--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 9 (RLIN) |
317668 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki, |
| Relator term |
editor. |
| 9 (RLIN) |
1032887 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
SAGE library of marketing. |
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254257 |
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