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Brands / Marcel Danesi.

By:

Danesi, Marcel, 1946- [author.]

Material type: Text

TextSeries: Routledge introductions to media and communicationsPublisher: New York ; London : Routledge, 2006Description: xii, 160 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0415279976
9780415279970
0415279984
9780415279987

Subject(s):

Brand name products

DDC classification:

658.827 22

Contents:

1. Introduction -- 2. From product to brand -- 3. Brand image -- 4. Brand textuality -- 5. The branding of culture -- 6. Brand globalization -- 7. Conclusion.

Review: "Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 DAN (Browse shelf(Opens below))	1	Available		A371517B

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Previous	658.827 CO Co-branding : the science of alliance /	658.827 CO Co-branding : the science of alliance /	658.827 COR Corporate cultures and global brands /	658.827 DAN Brands /	658.827 DAN Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury /	658.827 DAV Brand asset management : driving profitable growth through your brands /	658.827 DAV Brand asset management : driving profitable growth through your brands /	Next

Includes bibliographical references and index.

1. Introduction -- 2. From product to brand -- 3. Brand image -- 4. Brand textuality -- 5. The branding of culture -- 6. Brand globalization -- 7. Conclusion.

"Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET.

Machine converted from AACR2 source record.

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