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Brands / Marcel Danesi.

By: Material type: TextTextSeries: Routledge introductions to media and communicationsPublisher: New York ; London : Routledge, 2006Description: xii, 160 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415279976
  • 9780415279970
  • 0415279984
  • 9780415279987
Subject(s): DDC classification:
  • 658.827 22
Contents:
1. Introduction -- 2. From product to brand -- 3. Brand image -- 4. Brand textuality -- 5. The branding of culture -- 6. Brand globalization -- 7. Conclusion.
Review: "Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 DAN (Browse shelf(Opens below)) 1 Available A371517B

Includes bibliographical references and index.

1. Introduction -- 2. From product to brand -- 3. Brand image -- 4. Brand textuality -- 5. The branding of culture -- 6. Brand globalization -- 7. Conclusion.

"Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET.

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