Brands / Marcel Danesi.
Material type: TextSeries: Routledge introductions to media and communicationsPublisher: New York ; London : Routledge, 2006Description: xii, 160 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0415279976
- 9780415279970
- 0415279984
- 9780415279987
- 658.827 22
Contents:
Review: "Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET.
1. Introduction -- 2. From product to brand -- 3. Brand image -- 4. Brand textuality -- 5. The branding of culture -- 6. Brand globalization -- 7. Conclusion.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.827 DAN (Browse shelf(Opens below)) | 1 | Available | A371517B |
Includes bibliographical references and index.
1. Introduction -- 2. From product to brand -- 3. Brand image -- 4. Brand textuality -- 5. The branding of culture -- 6. Brand globalization -- 7. Conclusion.
"Marcel Danesi's introduction traces the origins and development of brands and brand identity, posing the question, "Why does giving names to common products transform them into meaningful objects?" From Coca-Cola to Coco Chanel, Gucci to Guinness, Marcel Danesi tackles the topic of brands from the perspective of semiotics - the science that studies the "psychology of signs" in cultural settings."--BOOK JACKET.
Machine converted from AACR2 source record.
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