Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization / Robin Lowe and Sue Marriott.
Material type: TextAnalytics: Show analyticsPublisher: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006Edition: First editionDescription: xxv, 444 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0750669209
- 9780750669207
- 658.421 22
- HD62.5 .L69 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.421 LOW (Browse shelf(Opens below)) | 1 | Available | A370834B |
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Includes bibliographical references and index.
Ch. 1. What is enterprise and where do we find it? -- Ch. 2. What entrepreneurs are like, and what they do -- Ch. 3. Innovation and its management -- Ch. 4. Learning, decision-making and leadership -- Ch. 5. The personal enterprise environment -- Ch. 6. The enterprise environment and the entrepreneurial response -- Ch. 7. The social, public and not-for-profit context -- Ch. 8. Multicultural entrepreneurship -- Ch. 9. Opportunity identification and solution development -- Ch. 10. Enterprise planning and risk management -- Ch. 11. Getting started : creating the organization, obtaining resources and reaching breaching break-even -- Ch. 12. Enterprise strategies and fast growth
Ch. 1. What is enterprise and where do we find it? -- Ch. 2. What entrepreneurs are like, and what they do -- Ch. 3. Innovation and its management -- Ch. 4. Learning, decision-making and leadership -- Ch. 5. The personal enterprise environment -- Ch. 6. The enterprise environment and the entrepreneurial response -- Ch. 7. The social, public and not-for-profit context -- Ch. 8. Multicultural entrepreneurship -- Ch. 9. Opportunity identification and solution development -- Ch. 10. Enterprise planning and risk management -- Ch. 11. Getting started : creating the organization, obtaining resources and reaching breaching break-even -- Ch. 12. Enterprise strategies and fast growth.
The authors here discuss the factors that should be taken into account when starting up a new business. However, a key factor of this book is the emphasis on the learning and decision-making processes of entrepreneurs.
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