Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization /

Lowe, Robin, 1945-

Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization / Robin Lowe and Sue Marriott. - First edition. - xxv, 444 pages : illustrations ; 25 cm

Includes bibliographical references and index.

Ch. 1. What is enterprise and where do we find it? -- Ch. 2. What entrepreneurs are like, and what they do -- Ch. 3. Innovation and its management -- Ch. 4. Learning, decision-making and leadership -- Ch. 5. The personal enterprise environment -- Ch. 6. The enterprise environment and the entrepreneurial response -- Ch. 7. The social, public and not-for-profit context -- Ch. 8. Multicultural entrepreneurship -- Ch. 9. Opportunity identification and solution development -- Ch. 10. Enterprise planning and risk management -- Ch. 11. Getting started : creating the organization, obtaining resources and reaching breaching break-even -- Ch. 12. Enterprise strategies and fast growth What is enterprise and where do we find it? -- What entrepreneurs are like, and what they do -- Innovation and its management -- Learning, decision-making and leadership -- The personal enterprise environment -- The enterprise environment and the entrepreneurial response -- The social, public and not-for-profit context -- Multicultural entrepreneurship -- Opportunity identification and solution development -- Enterprise planning and risk management -- Getting started : creating the organization, obtaining resources and reaching breaching break-even -- Enterprise strategies and fast growth. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12.

The authors here discuss the factors that should be taken into account when starting up a new business. However, a key factor of this book is the emphasis on the learning and decision-making processes of entrepreneurs.

0750669209 9780750669207

2006923602


Entrepreneurship.

HD62.5 / .L69 2006

658.421

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