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Lights, camera, campaign! : media, politics, and political advertising / edited by David A. Schultz.

Contributor(s): Material type: TextTextSeries: Popular politics & governance in America ; v. 11.Publisher: New York : P. Lang, 2004Description: xvii, 322 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0820468312
  • 9780820468310
Subject(s): DDC classification:
  • 324.730973 22
LOC classification:
  • JF2112.A4 L54 2004
Contents:
Introduction : selling candidates and soap / David A. Schultz -- 1. Creating effective political ads / Arthur Sanders -- 2. Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- 3. Two cheers for negative ads / Christopher J. Dolan -- 4. Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- 5. Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper and H. Gibbs Knotts -- 6. Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty and Melissa Cully Anderson -- 7. The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- 8. Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- 9. From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz -- 10. Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L. Schecter -- 11. Political advertising in Canada / Paul Nesbitt-Larking and Jonathan Rose -- 12. Moving voters in the 2000 presidential campaign : local visits, local media / David C. King and David Morehouse.
Review: "This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
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Includes bibliographical references and index.

Introduction : selling candidates and soap / David A. Schultz -- 1. Creating effective political ads / Arthur Sanders -- 2. Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- 3. Two cheers for negative ads / Christopher J. Dolan -- 4. Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- 5. Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper and H. Gibbs Knotts -- 6. Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty and Melissa Cully Anderson -- 7. The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- 8. Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- 9. From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz -- 10. Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L. Schecter -- 11. Political advertising in Canada / Paul Nesbitt-Larking and Jonathan Rose -- 12. Moving voters in the 2000 presidential campaign : local visits, local media / David C. King and David Morehouse.

"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.

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