MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03742cam a22004454i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101190003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051215s2004 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004005492 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0820468312 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780820468310 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11117333 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2004005492 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)54686271 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
JF2112.A4 |
| Item number |
L54 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
324.730973 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Lights, camera, campaign! : |
| Remainder of title |
media, politics, and political advertising / |
| Statement of responsibility, etc. |
edited by David A. Schultz. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
P. Lang, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 322 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Popular politics & governance in America, |
| International Standard Serial Number |
1529-241X ; |
| Volume/sequential designation |
v. 11 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : selling candidates and soap / |
| Statement of responsibility |
David A. Schultz -- |
| Miscellaneous information |
1. |
| Title |
Creating effective political ads / |
| Statement of responsibility |
Arthur Sanders -- |
| Miscellaneous information |
2. |
| Title |
Developing "paid media" strategies : media consultants and political advertising / |
| Statement of responsibility |
Stephen K. Medvic -- |
| Miscellaneous information |
3. |
| Title |
Two cheers for negative ads / |
| Statement of responsibility |
Christopher J. Dolan -- |
| Miscellaneous information |
4. |
| Title |
Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / |
| Statement of responsibility |
Geoffrey D. Peterson -- |
| Miscellaneous information |
5. |
| Title |
Packaging the governor : television advertising in the 2000 elections / |
| Statement of responsibility |
Christopher A. Cooper and H. Gibbs Knotts -- |
| Miscellaneous information |
6. |
| Title |
Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / |
| Statement of responsibility |
Brendan J. Doherty and Melissa Cully Anderson -- |
| Miscellaneous information |
7. |
| Title |
The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / |
| Statement of responsibility |
Amy E. Jasperson -- |
| Miscellaneous information |
8. |
| Title |
Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / |
| Statement of responsibility |
Timothy Vercellotti -- |
| Miscellaneous information |
9. |
| Title |
From saxophones to Schwarzenegger : entertainment politics on late-night television / |
| Statement of responsibility |
David A. Schultz -- |
| Miscellaneous information |
10. |
| Title |
Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / |
| Statement of responsibility |
David L. Schecter -- |
| Miscellaneous information |
11. |
| Title |
Political advertising in Canada / |
| Statement of responsibility |
Paul Nesbitt-Larking and Jonathan Rose -- |
| Miscellaneous information |
12. |
| Title |
Moving voters in the 2000 presidential campaign : local visits, local media / |
| Statement of responsibility |
David C. King and David Morehouse. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Political |
| Geographic subdivision |
United States |
| 9 (RLIN) |
593126 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television in politics |
| Geographic subdivision |
United States |
| 9 (RLIN) |
371731 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Political campaigns |
| Geographic subdivision |
United States |
| 9 (RLIN) |
373681 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, David A. |
| Fuller form of name |
(David Andrew), |
| Dates associated with a name |
1958- |
| Relator term |
editor. |
| 9 (RLIN) |
253455 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Popular politics & governance in America ; |
| Volume/sequential designation |
v. 11. |
| 9 (RLIN) |
1058301 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11117333 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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324.730973 LIG |
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1 |
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A370819B |
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cmain |
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$61.53 |
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| u |
4 |
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.i12419175 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
