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New media campaigns and the managed citizen / Philip N. Howard.

By:

Howard, Philip N [author.]

Material type: Text

TextSeries: Communication, society, and politicsPublisher: Cambridge ; New York : Cambridge University Press, 2006Description: xxii, 264 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0521847494
9780521847490
0521612276
9780521612272

Subject(s):

DDC classification:

324.730973 22

LOC classification:

JK2281 .H69 2006

Contents:

Prologue : the flows of information in competitive politics -- Introduction : the hypermedia campaign -- 1. Political communication and information technology -- 2. Producing the hypermedia campaign -- 3. Learning politics from the hypermedia campaign -- 4. Organizational communication in the hypermedia campaign -- 5. Managed citizenship and information technology -- App. Method notes on studying information technology and political communication.

Review: "The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	324.730973 HOW (Browse shelf(Opens below))	1	Available		A405159B

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Previous								Next
Previous	324.730973 ELE The electronic election : perspectives on the 1996 campaign communication /	324.730973 HAR Seducing America : how television charms the modern voter /	324.730973 HAR Yes we did : an inside look at how social media built the Obama brand /	324.730973 HOW New media campaigns and the managed citizen /	324.730973 KAI Videostyle in presidential campaigns : style and content of televised political advertising /	324.730973 LIG Lights, camera, campaign! : media, politics, and political advertising /	324.730973 NEW New media, campaigning and the 2008 Facebook election /	Next

Includes bibliographical references and index.

"The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004."--BOOK JACKET.

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