Image from Coce

Visual consumption / Jonathan E. Schroeder.

By: Material type: TextTextSeries: Routledge interpretive marketing research seriesPublisher: London ; New York : Routledge, 2002Description: x, 193 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415244242
  • 9780415244244
  • 0415366259
  • 9780415366250
Subject(s): DDC classification:
  • 658.8342 21
LOC classification:
  • HF5415.32 .S365 2002
Contents:
Pt. 1. Consuming representation. 1. Introduction: a visual approach to consumer research. 2. Visual representation and the market. 3. Through the lens: reflections on image culture -- Pt. 2. Consumption domains. 4. Photography as a way of life. 5. E-commerce, architecture, and expression. 6. Marketing identity, consuming difference. 7. The fetish in contemporary visual culture. 8. Conclusion: visual consumption in an attention economy.
Review: "How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 SCH (Browse shelf(Opens below)) 1 Available A370642B
Book City Campus City Campus Main Collection 658.8342 SCH (Browse shelf(Opens below)) 1 Available A257267B

Includes bibliographical references (pages 173-186) and index.

Pt. 1. Consuming representation. 1. Introduction: a visual approach to consumer research. 2. Visual representation and the market. 3. Through the lens: reflections on image culture -- Pt. 2. Consumption domains. 4. Photography as a way of life. 5. E-commerce, architecture, and expression. 6. Marketing identity, consuming difference. 7. The fetish in contemporary visual culture. 8. Conclusion: visual consumption in an attention economy.

"How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET.

Machine converted from AACR2 source record.

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