Visual consumption /
Schroeder, Jonathan E., 1962-
Visual consumption / Jonathan E. Schroeder. - x, 193 pages ; 24 cm. - Routledge interpretive marketing research . - Routledge interpretive marketing research series. .
Includes bibliographical references (pages 173-186) and index.
Consuming representation. Introduction: a visual approach to consumer research. Visual representation and the market. Through the lens: reflections on image culture -- Consumption domains. Photography as a way of life. E-commerce, architecture, and expression. Marketing identity, consuming difference. The fetish in contemporary visual culture. Conclusion: visual consumption in an attention economy. Pt. 1. 1. 2. 3. Pt. 2. 4. 5. 6. 7. 8.
"How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET.
0415244242 9780415244244 0415366259 9780415366250
2001049110
Consumers--Research
Visual communication
Advertising.
HF5415.32 / .S365 2002
658.8342
Visual consumption / Jonathan E. Schroeder. - x, 193 pages ; 24 cm. - Routledge interpretive marketing research . - Routledge interpretive marketing research series. .
Includes bibliographical references (pages 173-186) and index.
Consuming representation. Introduction: a visual approach to consumer research. Visual representation and the market. Through the lens: reflections on image culture -- Consumption domains. Photography as a way of life. E-commerce, architecture, and expression. Marketing identity, consuming difference. The fetish in contemporary visual culture. Conclusion: visual consumption in an attention economy. Pt. 1. 1. 2. 3. Pt. 2. 4. 5. 6. 7. 8.
"How do images communicate? How do images circulate in consumer culture? What does the production and consumption of images mean for marketing and society? What can a visual approach bring to consumer research?" "A key characteristic of the twenty-first century economy is "the image." Products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography, and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior."--BOOK JACKET.
0415244242 9780415244244 0415366259 9780415366250
2001049110
Consumers--Research
Visual communication
Advertising.
HF5415.32 / .S365 2002
658.8342