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Intercultural organizational communication : five corporate cases in Japan / Lisbeth Clausen.

By: Material type: TextTextPublisher: Køge, Denmark ; Herndon, VA : Copenhagen Business School Press, 2006Description: 264 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 8763001608
  • 9788763001601
Other title:
  • Intercultural organisational communication
  • Intercultural organisational communication : Five corporate cases in Japan
Subject(s): DDC classification:
  • 303.482520489 22
LOC classification:
  • HF5718.2.D4 C58 2006
Contents:
Introduction : Danish business in Japan -- Intercultural communication in organizations : theory -- Bo Bendixen and Japanese 'cute' culture -- Rosendahl, royalty and Hans Christian Andersen -- Scandinavian tourist board : creating a Viking mascot -- Bang & Olufsen : questioning the ordinary -- Eccoes of the world -- Conclusion : five corporate cases in Japan.
Review: "This book addresses cross-cultural issues in business communication between corporate headquarters in Denmark and subsidiaries and alliance partners in Japan. Japan is an important and interesting market for Danish companies, as it is highly profitable and the quality expectations of Japanese consumers mean that products accepted in Japan are quality-stamped worldwide."--BOOK JACKET.
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Includes bibliographical references and index.

Introduction : Danish business in Japan -- Intercultural communication in organizations : theory -- Bo Bendixen and Japanese 'cute' culture -- Rosendahl, royalty and Hans Christian Andersen -- Scandinavian tourist board : creating a Viking mascot -- Bang & Olufsen : questioning the ordinary -- Eccoes of the world -- Conclusion : five corporate cases in Japan.

"This book addresses cross-cultural issues in business communication between corporate headquarters in Denmark and subsidiaries and alliance partners in Japan. Japan is an important and interesting market for Danish companies, as it is highly profitable and the quality expectations of Japanese consumers mean that products accepted in Japan are quality-stamped worldwide."--BOOK JACKET.

Machine converted from AACR2 source record.

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