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Marketing scales handbook : a compilation of multi-item measures. Vol. III / Gordon C. Bruner II, Karen E. James, Paul J. Hensel.

By: Contributor(s): Material type: TextTextPublisher: Chicago, Ill., USA : American Marketing Association, [2001]Copyright date: ©2001Description: xxix, 1651 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0877572909
  • 9780877572909
Subject(s): DDC classification:
  • 658.830727 22
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Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.830727 BRU (Browse shelf(Opens below)) Vol. 3 1 Available A404042B

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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