Marketing scales handbook : a compilation of multi-item measures. Vol. III /
Bruner, Gordon C., 1954-
Marketing scales handbook : a compilation of multi-item measures. Vol. III / Gordon C. Bruner II, Karen E. James, Paul J. Hensel. - xxix, 1651 pages ; 25 cm
Includes bibliographical references and index.
0877572909 9780877572909
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
658.830727
Marketing scales handbook : a compilation of multi-item measures. Vol. III / Gordon C. Bruner II, Karen E. James, Paul J. Hensel. - xxix, 1651 pages ; 25 cm
Includes bibliographical references and index.
0877572909 9780877572909
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
658.830727