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Managing services / edited by Alan Nankervis.

Contributor(s): Material type: TextTextPublisher: Cambridge : Cambridge University Press, 2005Description: xiv, 362 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0521606519
  • 9780521606516
Subject(s): DDC classification:
  • 658.00994 22
LOC classification:
  • HD9980.5 .M3445 2005
Contents:
1. Services and their management -- 2. The services environment -- 3. Stakeholders and their influence on services -- 4. Managing strategy in services -- 5. Marketing management in services -- 6. Strategic operations management in services -- 7. Financial management in services -- 8. Human resource management in services -- 9. From managing 'service' to integrated services management.
Review: "This book explores the strategic management of services through an integrated Services Management Model which links operational, marketing, financial and human resource management functions within a broad and diverse collection of international, regional and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia-Pacific and Australasian regions."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.00994 MAN (Browse shelf(Opens below)) 1 Available A396252B

Includes bibliographical references and index.

1. Services and their management -- 2. The services environment -- 3. Stakeholders and their influence on services -- 4. Managing strategy in services -- 5. Marketing management in services -- 6. Strategic operations management in services -- 7. Financial management in services -- 8. Human resource management in services -- 9. From managing 'service' to integrated services management.

"This book explores the strategic management of services through an integrated Services Management Model which links operational, marketing, financial and human resource management functions within a broad and diverse collection of international, regional and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia-Pacific and Australasian regions."--BOOK JACKET.

Machine converted from AACR2 source record.

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