Managing services /
Managing services /
edited by Alan Nankervis.
- xiv, 362 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Services and their management -- The services environment -- Stakeholders and their influence on services -- Managing strategy in services -- Marketing management in services -- Strategic operations management in services -- Financial management in services -- Human resource management in services -- From managing 'service' to integrated services management. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"This book explores the strategic management of services through an integrated Services Management Model which links operational, marketing, financial and human resource management functions within a broad and diverse collection of international, regional and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia-Pacific and Australasian regions."--BOOK JACKET.
0521606519 9780521606516
2006275190
Management science--Australia
HD9980.5 / .M3445 2005
658.00994
Includes bibliographical references and index.
Services and their management -- The services environment -- Stakeholders and their influence on services -- Managing strategy in services -- Marketing management in services -- Strategic operations management in services -- Financial management in services -- Human resource management in services -- From managing 'service' to integrated services management. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"This book explores the strategic management of services through an integrated Services Management Model which links operational, marketing, financial and human resource management functions within a broad and diverse collection of international, regional and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia-Pacific and Australasian regions."--BOOK JACKET.
0521606519 9780521606516
2006275190
Management science--Australia
HD9980.5 / .M3445 2005
658.00994