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Advertising in everyday life / by Neil M. Alperstein.

By: Material type: TextTextSeries: Hampton Press communication series. Popular culture.Publisher: Cresskill, N.J. : Hampton Press, 2003Description: xviii, 174 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1572735120
  • 9781572735125
  • 1572735139
  • 9781572735132
Subject(s): DDC classification:
  • 659.1042 21
LOC classification:
  • HF5823 .A754 2003
Contents:
1. Advertising as a Social Practice -- 2. The Carnivalesque, Advertising Magic and Games We Play -- 3. Thinking About Advertising: Making, Unmaking, and Remaking Meaning -- 4. Dreaming, Dream Sharing, and Advertising -- 5. The Imaginary Social World and Use of Media Figures in Advertising -- 6. Social Discourse and Advertising as a Social Practice -- 7. The Cultural Significance of Advertising -- 8. A Route Through the Paradoxes of Advertising in Everyday Life.
Review: "1,500 or so advertisements are paraded in front of our eyes each day. We as consumers develop tactics to deal with the overwhelming nature of the "big sell." Such tactics of engagement and avoidance become part of our routine social practices. The nature of that engagement or avoidance with advertising is the centerpiece of this book as it aims to further our understanding of the work advertising does in American culture and the work we do with it."--BOOK JACKET.
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Includes bibliographical references and index.

1. Advertising as a Social Practice -- 2. The Carnivalesque, Advertising Magic and Games We Play -- 3. Thinking About Advertising: Making, Unmaking, and Remaking Meaning -- 4. Dreaming, Dream Sharing, and Advertising -- 5. The Imaginary Social World and Use of Media Figures in Advertising -- 6. Social Discourse and Advertising as a Social Practice -- 7. The Cultural Significance of Advertising -- 8. A Route Through the Paradoxes of Advertising in Everyday Life.

"1,500 or so advertisements are paraded in front of our eyes each day. We as consumers develop tactics to deal with the overwhelming nature of the "big sell." Such tactics of engagement and avoidance become part of our routine social practices. The nature of that engagement or avoidance with advertising is the centerpiece of this book as it aims to further our understanding of the work advertising does in American culture and the work we do with it."--BOOK JACKET.

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