Advertising in everyday life /
Alperstein, Neil M.,
Advertising in everyday life / by Neil M. Alperstein. - xviii, 174 pages ; 23 cm. - The Hampton Press communication series. Popular culture . - Hampton Press communication series. Popular culture. .
Includes bibliographical references and index.
Advertising as a Social Practice -- The Carnivalesque, Advertising Magic and Games We Play -- Thinking About Advertising: Making, Unmaking, and Remaking Meaning -- Dreaming, Dream Sharing, and Advertising -- The Imaginary Social World and Use of Media Figures in Advertising -- Social Discourse and Advertising as a Social Practice -- The Cultural Significance of Advertising -- A Route Through the Paradoxes of Advertising in Everyday Life. 1. 2. 3. 4. 5. 6. 7. 8.
"1,500 or so advertisements are paraded in front of our eyes each day. We as consumers develop tactics to deal with the overwhelming nature of the "big sell." Such tactics of engagement and avoidance become part of our routine social practices. The nature of that engagement or avoidance with advertising is the centerpiece of this book as it aims to further our understanding of the work advertising does in American culture and the work we do with it."--BOOK JACKET.
1572735120 9781572735125 1572735139 9781572735132
2003051111
Advertising.
HF5823 / .A754 2003
659.1042
Advertising in everyday life / by Neil M. Alperstein. - xviii, 174 pages ; 23 cm. - The Hampton Press communication series. Popular culture . - Hampton Press communication series. Popular culture. .
Includes bibliographical references and index.
Advertising as a Social Practice -- The Carnivalesque, Advertising Magic and Games We Play -- Thinking About Advertising: Making, Unmaking, and Remaking Meaning -- Dreaming, Dream Sharing, and Advertising -- The Imaginary Social World and Use of Media Figures in Advertising -- Social Discourse and Advertising as a Social Practice -- The Cultural Significance of Advertising -- A Route Through the Paradoxes of Advertising in Everyday Life. 1. 2. 3. 4. 5. 6. 7. 8.
"1,500 or so advertisements are paraded in front of our eyes each day. We as consumers develop tactics to deal with the overwhelming nature of the "big sell." Such tactics of engagement and avoidance become part of our routine social practices. The nature of that engagement or avoidance with advertising is the centerpiece of this book as it aims to further our understanding of the work advertising does in American culture and the work we do with it."--BOOK JACKET.
1572735120 9781572735125 1572735139 9781572735132
2003051111
Advertising.
HF5823 / .A754 2003
659.1042