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Inside consumption : consumer motives, goals, and desires / S. Ratneshwar and David Glen Mick [editors].

Contributor(s): Material type: TextTextPublisher: New York : Routledge, 2005Edition: First editionDescription: xxi, 347 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415341930
  • 9780415341936
  • 0415341949
  • 9780415341943
Subject(s): DDC classification:
  • 339.47 22
LOC classification:
  • HF5415.32 .I57 2005
Contents:
Introduction -- Consumer approach and avoidance behaviors -- Rules, variety, and flexibility in consumer choice -- Sense and sensibility in consumption decisions -- Consumer identity: history and virtuality -- Community and culture in valuing brands -- Consuming authenticity vs. triviality -- Commentaries -- --
1. Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- 2. Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- 3. Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- 4. Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- 5. Making consumption decisions by following personal rules / On Amir, Orly Lobel and Dan Ariely -- 6. Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- 7. Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- 8. A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Ravi Dhar and Klaus Wertenbroch -- 9. Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis -- 10. Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater -- 11. We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie -- 12. Consumer identity motives in the information age / John Deighton -- 13. Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Muniz, Jr. -- 14. How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt -- 15. Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan and Jeffrey Stepnisky -- 16. Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy -- 17. Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Gewei Ye -- 18. What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 339.47 INS (Browse shelf(Opens below)) 1 Available A294199B

Includes bibliographical references (pages 348-356) and index.

Introduction -- Consumer approach and avoidance behaviors -- Rules, variety, and flexibility in consumer choice -- Sense and sensibility in consumption decisions -- Consumer identity: history and virtuality -- Community and culture in valuing brands -- Consuming authenticity vs. triviality -- Commentaries -- --

1. Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- 2. Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- 3. Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- 4. Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- 5. Making consumption decisions by following personal rules / On Amir, Orly Lobel and Dan Ariely -- 6. Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- 7. Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- 8. A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Ravi Dhar and Klaus Wertenbroch -- 9. Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis -- 10. Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater -- 11. We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie -- 12. Consumer identity motives in the information age / John Deighton -- 13. Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Muniz, Jr. -- 14. How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt -- 15. Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan and Jeffrey Stepnisky -- 16. Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy -- 17. Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Gewei Ye -- 18. What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.

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