Inside consumption : consumer motives, goals, and desires / S. Ratneshwar and David Glen Mick [editors].
Material type: TextPublisher: New York : Routledge, 2005Edition: First editionDescription: xxi, 347 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0415341930
- 9780415341936
- 0415341949
- 9780415341943
- 339.47 22
- HF5415.32 .I57 2005
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 339.47 INS (Browse shelf(Opens below)) | 1 | Available | A294199B |
Includes bibliographical references (pages 348-356) and index.
Introduction -- Consumer approach and avoidance behaviors -- Rules, variety, and flexibility in consumer choice -- Sense and sensibility in consumption decisions -- Consumer identity: history and virtuality -- Community and culture in valuing brands -- Consuming authenticity vs. triviality -- Commentaries -- --
1. Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- 2. Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- 3. Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- 4. Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- 5. Making consumption decisions by following personal rules / On Amir, Orly Lobel and Dan Ariely -- 6. Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- 7. Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- 8. A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Ravi Dhar and Klaus Wertenbroch -- 9. Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis -- 10. Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater -- 11. We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie -- 12. Consumer identity motives in the information age / John Deighton -- 13. Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Muniz, Jr. -- 14. How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt -- 15. Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan and Jeffrey Stepnisky -- 16. Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy -- 17. Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Gewei Ye -- 18. What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.
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