Image from Coce

Asian brand strategy : how Asia builds strong brands / Martin Roll.

By: Material type: TextTextPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2006Description: xviii, 254 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1403992797
  • 9781403992796
Subject(s): DDC classification:
  • 658.827095 22
LOC classification:
  • HD69.B7 R65 2006
Online resources:
Contents:
1. Introduction -- 2. Branding -- the driver of a successful business strategy -- 3. Transforming how we understand Asian cultures and consumers -- 4. Asian country branding -- 5. Celebrity branding in Asia -- 6. Asian brand strategy -- 7. Successful Asian brand cases -- 8. Aspiring Asian brand cases -- 9. 10 steps to build an Asian brand -- 10. Asian brands toward 2020 -- a new confidence in the boardroom -- 11. Conclusion -- App. Interbrand brand valuation --
1. Introduction -- 2. Branding - the driver of a successful business strategy -- 3. Transforming how we understand Asian cultures and consumers -- 4. Asian country branding -- 5. Celebrity branding in Asia -- 6. Asian brand strategy -- 7. Successful Asian brand cases -- 8. Aspiring Asian brand cases -- 9. 10 steps to build an Asian brand -- 10. Asian brands toward 2020 - a new confidence in the boardroom -- 11. Conclusion -- App. Interbrand brand valuation.
Review: "This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--BOOK JACKET.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827095 ROL (Browse shelf(Opens below)) 1 Available A217681B

Includes bibliographical references (pages 243-248) and index.

1. Introduction -- 2. Branding -- the driver of a successful business strategy -- 3. Transforming how we understand Asian cultures and consumers -- 4. Asian country branding -- 5. Celebrity branding in Asia -- 6. Asian brand strategy -- 7. Successful Asian brand cases -- 8. Aspiring Asian brand cases -- 9. 10 steps to build an Asian brand -- 10. Asian brands toward 2020 -- a new confidence in the boardroom -- 11. Conclusion -- App. Interbrand brand valuation --

1. Introduction -- 2. Branding - the driver of a successful business strategy -- 3. Transforming how we understand Asian cultures and consumers -- 4. Asian country branding -- 5. Celebrity branding in Asia -- 6. Asian brand strategy -- 7. Successful Asian brand cases -- 8. Aspiring Asian brand cases -- 9. 10 steps to build an Asian brand -- 10. Asian brands toward 2020 - a new confidence in the boardroom -- 11. Conclusion -- App. Interbrand brand valuation.

"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--BOOK JACKET.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha