Asian brand strategy : how Asia builds strong brands /
Roll, Martin, 1967-
Asian brand strategy : how Asia builds strong brands / Martin Roll. - xviii, 254 pages : illustrations ; 25 cm
Includes bibliographical references (pages 243-248) and index.
Introduction -- Branding -- the driver of a successful business strategy -- Transforming how we understand Asian cultures and consumers -- Asian country branding -- Celebrity branding in Asia -- Asian brand strategy -- Successful Asian brand cases -- Aspiring Asian brand cases -- 10 steps to build an Asian brand -- Asian brands toward 2020 -- a new confidence in the boardroom -- Conclusion -- Interbrand brand valuation -- 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. App. Introduction -- Branding - the driver of a successful business strategy -- Transforming how we understand Asian cultures and consumers -- Asian country branding -- Celebrity branding in Asia -- Asian brand strategy -- Successful Asian brand cases -- Aspiring Asian brand cases -- 10 steps to build an Asian brand -- Asian brands toward 2020 - a new confidence in the boardroom -- Conclusion -- Interbrand brand valuation. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. App.
"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--BOOK JACKET.
1403992797 9781403992796
2005044658
Brand name products--Management--Asia
Branding (Marketing)--Asia
HD69.B7 / R65 2006
658.827095
Asian brand strategy : how Asia builds strong brands / Martin Roll. - xviii, 254 pages : illustrations ; 25 cm
Includes bibliographical references (pages 243-248) and index.
Introduction -- Branding -- the driver of a successful business strategy -- Transforming how we understand Asian cultures and consumers -- Asian country branding -- Celebrity branding in Asia -- Asian brand strategy -- Successful Asian brand cases -- Aspiring Asian brand cases -- 10 steps to build an Asian brand -- Asian brands toward 2020 -- a new confidence in the boardroom -- Conclusion -- Interbrand brand valuation -- 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. App. Introduction -- Branding - the driver of a successful business strategy -- Transforming how we understand Asian cultures and consumers -- Asian country branding -- Celebrity branding in Asia -- Asian brand strategy -- Successful Asian brand cases -- Aspiring Asian brand cases -- 10 steps to build an Asian brand -- Asian brands toward 2020 - a new confidence in the boardroom -- Conclusion -- Interbrand brand valuation. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. App.
"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--BOOK JACKET.
1403992797 9781403992796
2005044658
Brand name products--Management--Asia
Branding (Marketing)--Asia
HD69.B7 / R65 2006
658.827095