The survey research handbook / Pamela L. Alreck, Robert B. Settle.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, [2004]Copyright date: ©2004Edition: Third editionDescription: xxv, 463 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0072945486
- 9780072945485
- 300.723 22
- HN29 .A46 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 300.723 ALR (Browse shelf(Opens below)) | 1 | Available | A267353B | ||
Book | City Campus City Campus Main Collection | 300.723 ALR (Browse shelf(Opens below)) | 1 | Available | A395964B |
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Includes index.
Pt. 1. Planning and designing the survey -- Ch. 1. Initiating a survey -- Ch. 2. Planning the project -- Ch. 3. Designing the sample -- Pt. 2. Developing survey instruments -- Ch. 4. Composing questions -- Ch. 5. Creating item scales -- Ch. 6. Building questionnaires -- Pt. 3. Collecting and processing data -- Ch. 7. Self-administered surveys -- Ch. 8. Collecting interview data -- Ch. 9. Processing the data -- Pt. 4. Interpreting and reporting results -- Ch. 10. Describing data distributions -- Ch. 11. Measuring item interactions -- Ch. 12. Reporting the information -- App. A. Conducting focus groups -- App. B. Conducting experiments -- App. C. Presenting survey results.
"The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text."--Publisher description.
Machine converted from AACR2 source record.
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