MARC details
000 -LEADER |
fixed length control field |
03030cam a22004574i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101182805.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040614s2004 maua f 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003066453 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072945486 |
Qualifying information |
alk. paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780072945485 |
Qualifying information |
alk. paper |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11029560 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC) 2003066453 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)53162728 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
OrLoB-B |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HN29 |
Item number |
.A46 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
300.723 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Alreck, Pamela L., |
Relator term |
author. |
9 (RLIN) |
1054651 |
245 14 - TITLE STATEMENT |
Title |
The survey research handbook / |
Statement of responsibility, etc. |
Pamela L. Alreck, Robert B. Settle. |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill/Irwin, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 463 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
McGraw-Hill/Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Pt. 1. |
Title |
Planning and designing the survey -- |
Miscellaneous information |
Ch. 1. |
Title |
Initiating a survey -- |
Miscellaneous information |
Ch. 2. |
Title |
Planning the project -- |
Miscellaneous information |
Ch. 3. |
Title |
Designing the sample -- |
Miscellaneous information |
Pt. 2. |
Title |
Developing survey instruments -- |
Miscellaneous information |
Ch. 4. |
Title |
Composing questions -- |
Miscellaneous information |
Ch. 5. |
Title |
Creating item scales -- |
Miscellaneous information |
Ch. 6. |
Title |
Building questionnaires -- |
Miscellaneous information |
Pt. 3. |
Title |
Collecting and processing data -- |
Miscellaneous information |
Ch. 7. |
Title |
Self-administered surveys -- |
Miscellaneous information |
Ch. 8. |
Title |
Collecting interview data -- |
Miscellaneous information |
Ch. 9. |
Title |
Processing the data -- |
Miscellaneous information |
Pt. 4. |
Title |
Interpreting and reporting results -- |
Miscellaneous information |
Ch. 10. |
Title |
Describing data distributions -- |
Miscellaneous information |
Ch. 11. |
Title |
Measuring item interactions -- |
Miscellaneous information |
Ch. 12. |
Title |
Reporting the information -- |
Miscellaneous information |
App. A. |
Title |
Conducting focus groups -- |
Miscellaneous information |
App. B. |
Title |
Conducting experiments -- |
Miscellaneous information |
App. C. |
Title |
Presenting survey results. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text."--Publisher description. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social surveys |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
721994 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Settle, Robert B., |
Relator term |
author. |
9 (RLIN) |
1054652 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
McGraw-Hill/Irwin series in marketing. |
9 (RLIN) |
225056 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11029560 |
b |
26-03-18 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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300.723 ALR |
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29-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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300.723 ALR |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
mau |
-- |
4 |