The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
Material type: TextPublisher: Thousand, Oaks, Calif. : Sage Publications, [2006]Copyright date: ©2006Edition: Second editionDescription: xvi, 205 pages ; 24 cmContent type:- text
- unmediated
- volume
- 1412913187
- 9781412913188
- 1412913195
- 9781412913195
- 658.83 22
- HF5415.2 .M383 2006
Contents:
1. Nature and characteristics of market research -- 2. Planning for market research -- 3. Secondary research -- 4. Customer visits -- 5. The focus group -- 6. Sampling -- 7. Survey research -- 8. Questionnaire design -- 9. Choice modeling via conjoint analysis -- 10. Experimentation -- 11. Data analysis -- 12. Combining research techniques into research strategies.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.83 MCQ (Browse shelf(Opens below)) | 1 | Available | A267944B |
Includes bibliographical references and index.
1. Nature and characteristics of market research -- 2. Planning for market research -- 3. Secondary research -- 4. Customer visits -- 5. The focus group -- 6. Sampling -- 7. Survey research -- 8. Questionnaire design -- 9. Choice modeling via conjoint analysis -- 10. Experimentation -- 11. Data analysis -- 12. Combining research techniques into research strategies.
Machine converted from AACR2 source record.
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