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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

By: Material type: TextTextPublisher: Thousand, Oaks, Calif. : Sage Publications, [2006]Copyright date: ©2006Edition: Second editionDescription: xvi, 205 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412913187
  • 9781412913188
  • 1412913195
  • 9781412913195
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .M383 2006
Contents:
1. Nature and characteristics of market research -- 2. Planning for market research -- 3. Secondary research -- 4. Customer visits -- 5. The focus group -- 6. Sampling -- 7. Survey research -- 8. Questionnaire design -- 9. Choice modeling via conjoint analysis -- 10. Experimentation -- 11. Data analysis -- 12. Combining research techniques into research strategies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.83 MCQ (Browse shelf(Opens below)) 1 Available A267944B

Includes bibliographical references and index.

1. Nature and characteristics of market research -- 2. Planning for market research -- 3. Secondary research -- 4. Customer visits -- 5. The focus group -- 6. Sampling -- 7. Survey research -- 8. Questionnaire design -- 9. Choice modeling via conjoint analysis -- 10. Experimentation -- 11. Data analysis -- 12. Combining research techniques into research strategies.

Machine converted from AACR2 source record.

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