MARC details
000 -LEADER |
fixed length control field |
01823pam a22004214i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101182319.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050801s2006 cau b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005006695 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1412913187 |
Qualifying information |
cloth |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412913188 |
Qualifying information |
cloth |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1412913195 |
Qualifying information |
pbk. |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412913195 |
Qualifying information |
pbk. |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11014994 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC) 2005006695 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)58451771 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Modifying agency |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
.M383 2006 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McQuarrie, Edward F., |
Relator term |
author. |
9 (RLIN) |
1042361 |
245 14 - TITLE STATEMENT |
Title |
The market research toolbox : |
Remainder of title |
a concise guide for beginners / |
Statement of responsibility, etc. |
Edward F. McQuarrie. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Thousand, Oaks, Calif. : |
Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 205 pages ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
1. |
Title |
Nature and characteristics of market research -- |
Miscellaneous information |
2. |
Title |
Planning for market research -- |
Miscellaneous information |
3. |
Title |
Secondary research -- |
Miscellaneous information |
4. |
Title |
Customer visits -- |
Miscellaneous information |
5. |
Title |
The focus group -- |
Miscellaneous information |
6. |
Title |
Sampling -- |
Miscellaneous information |
7. |
Title |
Survey research -- |
Miscellaneous information |
8. |
Title |
Questionnaire design -- |
Miscellaneous information |
9. |
Title |
Choice modeling via conjoint analysis -- |
Miscellaneous information |
10. |
Title |
Experimentation -- |
Miscellaneous information |
11. |
Title |
Data analysis -- |
Miscellaneous information |
12. |
Title |
Combining research techniques into research strategies. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
General subdivision |
Methodology |
9 (RLIN) |
372177 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11014994 |
b |
20-03-18 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.83 MCQ |
g |
1 |
i |
A267944B |
j |
0 |
l |
cmain |
o |
- |
p |
$115.62 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
8 |
v |
2 |
w |
0 |
x |
1 |
y |
.i1229892x |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
20-03-18 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
cau |
-- |
4 |