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Michael Jordan, Inc. : corporate sport, media culture, and late modern America / David L. Andrews, editor.

Contributor(s): Material type: TextTextSeries: SUNY series on sport, culture, and social relationsPublisher: Albany : State University of New York Press, [2001]Copyright date: ©2001Description: xx, 301 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0791450252
  • 9780791450253
  • 0791450260
  • 9780791450260
Subject(s): DDC classification:
  • 306.4830973 21
LOC classification:
  • GV706.2 .M53 2001
Contents:
foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport / C. Keith Harrison -- Introduction: Michael Jordan Matters / David L. Andrews -- pt. I. Jordan and the Celebrity Economy. 1. Representing Michael / Norman K. Denzin. 2. Michael Jordan and His Uniform Number / Edward G. Armstrong -- pt. II. Jordan and Corporate Culture. 3. The Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance? / Douglas Kellner. 4. Nike's America / America's Michael Jordan / C. L. Cole -- pt. III. Jordan and Identity Politics. 5. The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier / David L. Andrews. 6. Safe Sex Symbol?: Michael Jordan and the Politics of Representation / Mary G. McDonald -- pt. IV. Jordan and the Global Marketplace. 7. The Global Jordanscape / Ben Carrington, David L. Andrews and Steven J. Jackson / [et al.]. 8. Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures / Brian Wilson and Robert Sparks -- pt. V. Jordan and Critical Pedagogy. 9. Be Like Mike?: Michael Jordan and the Pedagogy of Desire / Michael Eric Dyson. 10. Just Do It: What Michael Jordan Has to Teach Us / Michael Hoechsmann.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 306.4830973 MIC (Browse shelf(Opens below)) 1 Available A265811B

Includes bibliographical references and index.

foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport / C. Keith Harrison -- Introduction: Michael Jordan Matters / David L. Andrews -- pt. I. Jordan and the Celebrity Economy. 1. Representing Michael / Norman K. Denzin. 2. Michael Jordan and His Uniform Number / Edward G. Armstrong -- pt. II. Jordan and Corporate Culture. 3. The Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance? / Douglas Kellner. 4. Nike's America / America's Michael Jordan / C. L. Cole -- pt. III. Jordan and Identity Politics. 5. The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier / David L. Andrews. 6. Safe Sex Symbol?: Michael Jordan and the Politics of Representation / Mary G. McDonald -- pt. IV. Jordan and the Global Marketplace. 7. The Global Jordanscape / Ben Carrington, David L. Andrews and Steven J. Jackson / [et al.]. 8. Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures / Brian Wilson and Robert Sparks -- pt. V. Jordan and Critical Pedagogy. 9. Be Like Mike?: Michael Jordan and the Pedagogy of Desire / Michael Eric Dyson. 10. Just Do It: What Michael Jordan Has to Teach Us / Michael Hoechsmann.

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