Michael Jordan, Inc. : corporate sport, media culture, and late modern America /
Michael Jordan, Inc. : corporate sport, media culture, and late modern America /
David L. Andrews, editor.
- xx, 301 pages ; 23 cm.
- SUNY series on sport, culture, and social relations .
- SUNY series on sport, culture, and social relations. .
Includes bibliographical references and index.
foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport / Introduction: Michael Jordan Matters / Jordan and the Celebrity Economy. Representing Michael / Michael Jordan and His Uniform Number / Jordan and Corporate Culture. The Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance? / Nike's America / America's Michael Jordan / Jordan and Identity Politics. The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier / Safe Sex Symbol?: Michael Jordan and the Politics of Representation / Jordan and the Global Marketplace. The Global Jordanscape / Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures / Jordan and Critical Pedagogy. Be Like Mike?: Michael Jordan and the Pedagogy of Desire / Just Do It: What Michael Jordan Has to Teach Us / C. Keith Harrison -- David L. Andrews -- Norman K. Denzin. Edward G. Armstrong -- Douglas Kellner. C. L. Cole -- David L. Andrews. Mary G. McDonald -- Ben Carrington, David L. Andrews and Steven J. Jackson / [et al.]. Brian Wilson and Robert Sparks -- Michael Eric Dyson. Michael Hoechsmann. pt. I. 1. 2. pt. II. 3. 4. pt. III. 5. 6. pt. IV. 7. 8. pt. V. 9. 10.
0791450252 9780791450253 0791450260 9780791450260
00054794
Jordan, Michael, 1963- --Influence.
Sports--Anthropological aspects--United States
Mass media and sports--Social aspects--United States
GV706.2 / .M53 2001
306.4830973
Includes bibliographical references and index.
foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport / Introduction: Michael Jordan Matters / Jordan and the Celebrity Economy. Representing Michael / Michael Jordan and His Uniform Number / Jordan and Corporate Culture. The Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance? / Nike's America / America's Michael Jordan / Jordan and Identity Politics. The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier / Safe Sex Symbol?: Michael Jordan and the Politics of Representation / Jordan and the Global Marketplace. The Global Jordanscape / Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures / Jordan and Critical Pedagogy. Be Like Mike?: Michael Jordan and the Pedagogy of Desire / Just Do It: What Michael Jordan Has to Teach Us / C. Keith Harrison -- David L. Andrews -- Norman K. Denzin. Edward G. Armstrong -- Douglas Kellner. C. L. Cole -- David L. Andrews. Mary G. McDonald -- Ben Carrington, David L. Andrews and Steven J. Jackson / [et al.]. Brian Wilson and Robert Sparks -- Michael Eric Dyson. Michael Hoechsmann. pt. I. 1. 2. pt. II. 3. 4. pt. III. 5. 6. pt. IV. 7. 8. pt. V. 9. 10.
0791450252 9780791450253 0791450260 9780791450260
00054794
Jordan, Michael, 1963- --Influence.
Sports--Anthropological aspects--United States
Mass media and sports--Social aspects--United States
GV706.2 / .M53 2001
306.4830973