Sport, culture and advertising : identities, commodities and the politics of representation / edited by Steven J. Jackson and David L. Andrews.
Material type: TextPublisher: New York : Routledge, 2005Description: xi, 274 pages ; 24 cmContent type:- text
- unmediated
- volume
- 041533991X
- 9780415339919
- 0415339928
- 9780415339926
- 306.483 22
- GV706.5 .S697 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 306.483 SPO (Browse shelf(Opens below)) | 1 | Available | A355177B | ||
Book | North Campus North Campus Main Collection | 306.483 SPO (Browse shelf(Opens below)) | 1 | Available | A294021B |
Includes bibliographical references and index.
Introduction : the contemporary landscape of sport advertising / Steven J. Jackson, David L. Andrews and Jay Scherer -- 1. Model behavior? : sporting feminism and consumer culture / Mary G. McDonald -- 2. "Knowing" the hero : the female athlete and myth at work in Nike advertising / Debra A. Capon and Michelle T. Helstein -- 3. Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Michael D. Giardina and Jennifer L. Metz -- 4. Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Jim McKay -- 5. Race, representation, and the promotional culture of the NBA : the Canadian case / Brian Wilson -- 6. Sport, sexuality and representation in advertising : the political economy of the pink dollar / Robyn Jones and Roger LeBlanc -- 7. Fitting images : advertising, sport and disability / Margaret Duncan and Alan Aycock -- 8. Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Nick Perry -- 9. Global gaming : cultural Toyotism, transnational corporatism and sport / David L. Andrews and Michael Silk -- 10. "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Andrew Grainger and Steven Jackson -- 11. Cursed or carefree? : menstrual product advertising and the sportswoman / Annemarie Jutel -- 12. Generational marketing : fitness, health and lifestyle formations / Jeremy W. Howell -- 13. Staging identity through consumption : exploring the social uses of sporting goods / Fabien Ohl.
"Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport."--BOOK JACKET.
Machine converted from AACR2 source record.
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