Sport, culture and advertising : identities, commodities and the politics of representation /
Sport, culture and advertising : identities, commodities and the politics of representation /
edited by Steven J. Jackson and David L. Andrews.
- xi, 274 pages ; 24 cm
Includes bibliographical references and index.
Introduction : the contemporary landscape of sport advertising / Model behavior? : sporting feminism and consumer culture / "Knowing" the hero : the female athlete and myth at work in Nike advertising / Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Race, representation, and the promotional culture of the NBA : the Canadian case / Sport, sexuality and representation in advertising : the political economy of the pink dollar / Fitting images : advertising, sport and disability / Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Global gaming : cultural Toyotism, transnational corporatism and sport / "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Cursed or carefree? : menstrual product advertising and the sportswoman / Generational marketing : fitness, health and lifestyle formations / Staging identity through consumption : exploring the social uses of sporting goods / Steven J. Jackson, David L. Andrews and Jay Scherer -- Mary G. McDonald -- Debra A. Capon and Michelle T. Helstein -- Michael D. Giardina and Jennifer L. Metz -- Jim McKay -- Brian Wilson -- Robyn Jones and Roger LeBlanc -- Margaret Duncan and Alan Aycock -- Nick Perry -- David L. Andrews and Michael Silk -- Andrew Grainger and Steven Jackson -- Annemarie Jutel -- Jeremy W. Howell -- Fabien Ohl. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
"Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport."--BOOK JACKET.
041533991X 9780415339919 0415339928 9780415339926
2004050753
Sports--Social aspects
Advertising--Social aspects
GV706.5 / .S697 2004
306.483
Includes bibliographical references and index.
Introduction : the contemporary landscape of sport advertising / Model behavior? : sporting feminism and consumer culture / "Knowing" the hero : the female athlete and myth at work in Nike advertising / Women's sports in Nike's America : body politics and the corporo-empowerment of "everyday athletes" / Enlightened racism and celebrity feminism in contemporary sports advertising discourse / Race, representation, and the promotional culture of the NBA : the Canadian case / Sport, sexuality and representation in advertising : the political economy of the pink dollar / Fitting images : advertising, sport and disability / Close encounters of another kind : nationalism, media representations and advertising in New Zealand rugby / Global gaming : cultural Toyotism, transnational corporatism and sport / "I'm afraid of Americans"? : New Zealand's cultural resistance to violence in "globally" produced sports advertising / Cursed or carefree? : menstrual product advertising and the sportswoman / Generational marketing : fitness, health and lifestyle formations / Staging identity through consumption : exploring the social uses of sporting goods / Steven J. Jackson, David L. Andrews and Jay Scherer -- Mary G. McDonald -- Debra A. Capon and Michelle T. Helstein -- Michael D. Giardina and Jennifer L. Metz -- Jim McKay -- Brian Wilson -- Robyn Jones and Roger LeBlanc -- Margaret Duncan and Alan Aycock -- Nick Perry -- David L. Andrews and Michael Silk -- Andrew Grainger and Steven Jackson -- Annemarie Jutel -- Jeremy W. Howell -- Fabien Ohl. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
"Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport."--BOOK JACKET.
041533991X 9780415339919 0415339928 9780415339926
2004050753
Sports--Social aspects
Advertising--Social aspects
GV706.5 / .S697 2004
306.483