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The commodification of childhood : the children's clothing industry and the rise of the child consumer / Daniel Thomas Cook.

By: Material type: TextTextPublisher: Durham : Duke University Press, [2004]Copyright date: ©2004Description: x, 211 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0822332795
  • 9780822332794
  • 082233268X
  • 9780822332688
Other title:
  • Children's clothing industry and the rise of the child consumer
Subject(s): DDC classification:
  • 305.23 22
LOC classification:
  • HQ792.U5 C673 2004
Contents:
1. Introduction -- 2. A brief history of childhood and motherhood into the twentieth century -- 3. Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- 4. Pediocularity : from the child's point of view -- 5. Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- 6. Baby booms and markets booms : teen and subteen girls in the postwar marketplace -- 7. Concluding remarks.
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Includes bibliographical references (pages 181-200) and index.

1. Introduction -- 2. A brief history of childhood and motherhood into the twentieth century -- 3. Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- 4. Pediocularity : from the child's point of view -- 5. Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- 6. Baby booms and markets booms : teen and subteen girls in the postwar marketplace -- 7. Concluding remarks.

Machine converted from AACR2 source record.

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